Dan Brilot, media consulting director at YouGov, reveals key insights about the connected TV market, which signal a significant change over the course of 2012…
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Jim Marshall wonders where Facebook sits in the 21st century media hierarchy and whether it is really worth $100 billion…
David Fieldhouse, co-founder and chief marketing officer at Mobile Future Group, says data is only useful if we can understand and interpret it in a meaningful way. This is not to intrude, or encroach on privacy – but to bring useful information and relevant brand messages to the consumer as they go about their daily ‘digital’ life…
Apple’s shares broke above $500 for the first time yesterday, following the company’s positive results announcement on 25 January.
Julia Hutchison, COO of APA, says digital formats have bolstered the content marketing industry…
Dominic Finney, director at digital consultancy FaR, says newer trends show how innovation in digital and convergence in media are changing the way media will be planned, bought and measured in the future…
Online video is winning brands credibility and kudos with consumers, according to new research from Specific Media, with brand interest levels and positive associations being built as a result.
Bernardo Huberman and colleagues at HP’s Social Computing Lab have come up with four factors that make news stories popular on Twitter.
Virgin Media has announced its Q4 2011 results, with £48.2 million profit and double the number of customers subscribing to TiVo.
Social media is the flavour of the month for advertisers, according to Starcom MediaVest Group’s Jim Kite.