So the Grammy’s unsurprisingly (I will explain why I say it that way in a moment) set all sorts of records for social TV. Just like the Superbowl did a few weeks ago. I call this a big yawner, but first, some definitions…
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When the social media boom first emerged around three years ago, I attended several conferences where the phrase “word of mouth is the new television” was bandied about with hardly a murmur (apart from my good self). It is patently nonsense and completely fails to recognise that, far from being in competition, television plus social media is a match made in heaven.
Dan Brilot, media consulting director at YouGov, reveals key insights about the connected TV market, which signal a significant change over the course of 2012…
Jim Marshall wonders where Facebook sits in the 21st century media hierarchy and whether it is really worth $100 billion…
David Fieldhouse, co-founder and chief marketing officer at Mobile Future Group, says data is only useful if we can understand and interpret it in a meaningful way. This is not to intrude, or encroach on privacy – but to bring useful information and relevant brand messages to the consumer as they go about their daily ‘digital’ life…
Apple’s shares broke above $500 for the first time yesterday, following the company’s positive results announcement on 25 January.
Julia Hutchison, COO of APA, says digital formats have bolstered the content marketing industry…
Dominic Finney, director at digital consultancy FaR, says newer trends show how innovation in digital and convergence in media are changing the way media will be planned, bought and measured in the future…
Online video is winning brands credibility and kudos with consumers, according to new research from Specific Media, with brand interest levels and positive associations being built as a result.
Bernardo Huberman and colleagues at HP’s Social Computing Lab have come up with four factors that make news stories popular on Twitter.