SpotXchange is set to launch a new service SkipIt that lets consumers control their online video ad experience by providing them the option to skip online video ads at their convenience.
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A new report shows that Yahoo/Bing has experienced a 46% increase in US search advertising spend YoY compared to Google’s 26.6% growth YoY.
Orange plans to launch its interactive TV app TVCheck in the UK.
Dean Wilson, UK CEO and VP International at Active International, says if you can’t own the conversation be part of it ensuring you have a strong social listening strategy at the heart of what you do…
Online display advertising has surpassed the £1 billion mark for the first time, according to the latest IAB adspend figures.
Justin Cooke, chairman, BIMA, says clients – both channels and brands – are looking to the creative industries to keep them ahead of the curve. If the pace of change can be worrying to those of us on the inside, imagine how much more bewildering it must appear from the outside…
Simon Andrews, founder of the full service mobile agency addictive!, says Facebook is increasing its focus on advertising ahead of the IPO…
Facebook’s Sponsored Stories are a clever way of launching advertising on mobile, according to panellists at the MediaTel Group Mobile – 2012, The Year of Reckoning? event last week.
Steve Smith shows which supermarkets are likely to benefit from providing Wi-Fi, and how…
Social TV is a “massive opportunity for the mobile market,” according to Steve Parker, managing director, MediaVest UK.