Google is preparing to move a beta initiative of Near Match to the mainstream. Near Match is designed to “enable you to safely extend the reach of your Exact and Phrase Match keywords to cover plural, misspelling, close rewrite, abbreviation and acronym variants only”.
Showing 4451-4460 of 8,356
More Digital articles
Raymond Snoddy wonders whether the Facebook/Instagram deal is a symbol of how money and power has shifted in the internet world…
Pay-TV bills are still rising despite flat-lining and falling disposable incomes, according to new research by the NPD Group.
According to Bank of America Merrill Lynch (BoAML), the Virgin Media ‘story’ is characterised by a two-way pull between management trying to tweak the model to generate cash (to drive share buybacks) and the operational issues facing the company.
Bruno, a 19 year old student and a panellist at MediaTel’s latest Youth, Media and Technology event, gives an open and honest account of his media habits and reveals what he really spends his money on… A must read if you want to target young people!
Facebook has acquired photo-sharing website Instagram for $1 billion.
UKOM has signed a new three year deal with comScore from 2013. The online media measurement company will end its current contract with The Nielsen Company.
SpotXchange is set to launch a new service SkipIt that lets consumers control their online video ad experience by providing them the option to skip online video ads at their convenience.
A new report shows that Yahoo/Bing has experienced a 46% increase in US search advertising spend YoY compared to Google’s 26.6% growth YoY.
Orange plans to launch its interactive TV app TVCheck in the UK.