Michael Bayler, strategist and author, Bayler & Associates, on the misconceptions that are holding data back…
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The UK’s online population once again passed the 40 million mark with a total of 40.3 million users making up the digital audience in March.
Cross-screen viewing can drive purchase intent for a brand by 72%, according to new research conducted by Nielsen for mobile video advertising company AdColony.
According to new research from Viacom, there is a new phenomenon called ‘Tabletomics’ – the behaviours and emotions resulting from the use of a combination of tablets, media, technology and creativity.
The BBC will return nearly half of the £600 million fund it was given to help the elderly and disabled convert from analogue to digital TV.
ITV has signed an exclusive deal with Shazam to offer advertisers its functionality in TV spots.
Hulu is preparing to change the way it charges advertisers. The online video site, which runs more video ads to consumers than any other website or service in the US, will soon charge advertisers for complete views.
Brian Jacobs, VP business development at Enreach, asks: Are traditional publishers clear what business they are in (or want to be in)?
Philip Ricketts, head of door to door strategy, sales and marketing at Royal Mail, says social TV offers a great opportunity for savvy marketers to use the insight generated by its users to deliver even more targeted communications…
There has been lots of speculation over the launch date of YouView, after the connected TV service from partners including the BBC, ITV and BT was delayed in 2010/2011 amid rumours of technical difficulties.