JCDecaux’s co-CEO in the UK, Dallas Wiles, tells Omar Oakes why the outdoor media company thinks 2023 will the year of the public screen.
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The basic relationship between reach and business results has “eroded dramatically”, Zenith UK chief strategy officer Richard Kirk argues.
A mystery guest enters the Fishbowl to talk all things media sales.
This year The Media Leader launched the Fishbowl interview series, posing 10 revealing questions every week to the media industry’s top salespeople. The questions are drawn at random from our bank and contain some tricky posers set by the commercial chiefs themselves, but no one knows which question comes from who until the article is published.
Emma Newman, chief revenue officer for EMEA at PubMatic, tells The Media Leader what has changed in conversations with clients over the last year and how quickly she can touch type.
Mudit Jaju, global ecommerce lead at Wavemaker talks about how the retail media ecosystem has changed since the pandemic.
Davina Barker tells The Media Leader what she would change about the industry and reveals who is the best salesperson she knows.
Direct Digital Holdings’ CEO discusses how advertisers are seeking smaller multicultural publishers and why recessions aren’t a bad thing for digital.
Interview: Podcasts have often been compared to radio and music streaming, but Ross Adams has his eye on rapidly-growing influencer marketing budgets.
Anne Coghlan, Scope3 cofounder and COO, speaks to The Media Leader about what’s next for decarbonising the media industry and what are the biggest misconceptions about sustainability in advertising.