It has been predicted that Twitter will reach ad revenues of up to $1 billion in 2014, with mobile advertising accounting for up to two thirds of all revenue.
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With the recent news that UK internet users make over a billion visits to video sites each month – a whopping 323 million hours last month alone – James Murray, Digital Insights Manager at Experian Marketing Services, explains how brands can benefit from the rise of online video.
Consumers are now spending more time with online media than they are with traditional forms of media according to a new report from GlobalWebIndex – with global digital usage now accounting for 57% of daily media time.
Last night saw viewers finally wave goodbye to Lucy, the vexed and bothersome spectre in ITV’s haunted drama Lightfields (9pm).
A week after Thinkbox released its ‘POETIC’ research – ‘Paid, Owned, Earned: TV’s Influence Calculated’ – David Brennan asks if we should think of owned and earned media as a means of maximising the effectiveness of paid media, rather than pitching them as viable alternatives.
The BBC’s descent into ‘tough’ urban programming continued with Tuesday evening bringing even more suffering for the Butcher family, as down-trodden matriarch Bianca decided to shop her son Liam to the fuzz.
New research from BBC Worldwide shows the increase of tablet penetration in households across the globe – however, television still remains a firm first choice when it comes to multi-screening.
The Daily Telegraph is set to launch a metered paywall for its website following a successful trial of the system.
With approximately 323 million hours spent accessing online video content each month, the UK population is spending an increasingly large amount of time on the web, with YouTube responsible for the majority of video requests.
The final debate at last week’s Media Playground has perhaps prompted the biggest reaction. Already two Newsline columnists have responded in writing about some of the issues the debate threw up. Here we report on what was one of the liveliest sessions of the day – looking at some of the biggest issues facing media research today.