As media companies struggle to generate online revenues it is likely that within three years 90% of online newsbrand content will be behind paywalls, a new pricing report from Simon-Kucher & Partners says.
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Thursday night saw Victoria Wood’s epic globe-trotting quest (to ramble on about tea in expensive locations) come to an end. Tightening the budget slightly, the second night of the frivolous odyssey saw the comedy stalwart stick closer to home, swapping the stunning tea fields of Sri Lanka for Yorkshire.
Mindshare UK set to reposition its press department to publishing to keep pace with a rapidly evolving multi-platform market.
The global sale of PCs has fallen by the biggest amount since 1994, finds IDC, despite the launch of Windows 8 which was expected to boost the market.
Two-timing the TV has been going on for years – from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest’s Steve Smith.
Just when you thought the BBC prime time schedule couldn’t get any more twee, hysterically adored comedian Victoria Wood was back on our screen last night to educate us about something really important.
Syfy becomes first UK broadcaster to offer channel-wide second-screen app, giving users access to unique content of a range of programmes.
BBC Sport reaches deal with IMG to show Rugby League World Cup and Four Nations coverage through to 2017, cementing it as the terrestrial home of England international action.
The latest Bellwether Survey predicts that 2013 will bring a rise in marketing budgets and confidence overall, with positivity about company performance the highest that it has been in a year – however businesses are still expected to face challenging times ahead.
A new report from the Internet Advertising Bureau has revealed the exponential – and record – growth of digital advertising, with mobile accounting for 10% of all digital revenue last year.