Thinkbox is to launch its second ‘Screen Life’ study, focusing on how people are watching VOD and how that differs from – and adds to – linear viewing.
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In February 2011 Ofcom permitted limited liberalisation of UK paid for product placement. This was perhaps the biggest shakeup in the product placement market since 1984 when NMG introduced formalised free prop provision to an unstructured marketplace. So a little over two years since Ofcom’s changes, where can we see market trends going? NMG offers its predictions…
Bank of America Merril Lynch (BoAML) has predicted that there will be significant earning risks for Sky as a result of BT Sports’ Premiership offering.
In the all-important 9pm slot last night, BBC One decided to mimic its rival channels and gave us the first episode in a new series about hoarding – the silent killer.
Video on demand having growing influence on advertising industry, bringing in revenues totalling £104 million in 2012, which are predicted to increase significantly over the next two years.
The nominations deadline for MediaTel’s very first Connected Consumer Awards is fast approaching, with only six working days left for entrants to put themselves forwards.
BT Sport will be offered free to all BT Broadband customers, making weekly live matches from the Barclays Premier League free for the first time in over 20 years.
A new study has been released that measures consumer behaviors and attitudes towards video on demand, which was ranked as the best available service for TV content ahead of DVRs and HD channels.
The most public of spaces is merging with one of the most personal, and the impact on the consumer is going to be profound argued industry leaders yesterday during a debate on the marriage of out-of-home and mobile.
Advertising expenditure in the UK reached £17,172 billion in 2012, up 2.3% on 2011 according to figures released today in the AA and Warc Expenditure Report – figures not seen since 2007.