Michael Bayler, strategist and author, Bayler & Associates, writes: Engagement continues to both fascinate and bewilder stakeholders right across marketing and media. An underlying question that’s key to the discussion is whether brand-owners should look beyond advertising for ways to build and grow brand equity?
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Following news last week from France, Germany is the latest European country to discuss letting newspaper publishers charge internet search engines for displaying links to their articles
Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.
Over-the-top (OTT) revenue is set to quadruple to $32 billion by 2014, up from the expected $8.2 billion in 2012. According to a report by ABI Research, subscription services like Netflix have led the OTT markets the past couple of years, resulting in healthy growth. By 2014, however ABI, Research expects OTT rentals to surpass… Continue reading 2014 will see OTT rental revenues surpass subscription
The following infographic demonstrates how the UK population is now watching catch-up TV across the different platform options, using data from the latest quarter of MediaTel’s Connected TV Tracker survey, in association with YouGov.The infographic, created by The Infographics Agency, shows that the majority of catch-up TV viewing in the UK is still via the… Continue reading Infographic: How we’re watching catch-up TV
The following infographic demonstrates how the UK population is now watching catch-up TV across the different platform options, using data from the latest quarter of MediaTel’s Connected TV Tracker survey, in association with YouGov.The infographic, created by The Infographics Agency, shows that the majority of catch-up TV viewing in the UK is still via the… Continue reading Infographic: How we’re watching catch-up TV
Sharp, the Japanese electronics firm, has issued a warning about its future saying that it has found it tough to raise money amid mounting losses.
If you sat through the last series of The Apprentice wondering what could be more soul destroying than watching a group of highly vocal, self-righteousness, blindly confident, know-it-all, joyless idiots – then wonder no more. Last night, BBC One provided that answer.The third series of Young Apprentice (8pm) offered up the exact same format as… Continue reading TV Overnights: Lord Sugar starts them young
Christopher Wellbelove, sixth in the queue at Apple’s Covent Garden store, gives a consumer review of the iPad mini.
LinkedIn announced Q3 results that beat analyst predictions for profit and revenue.