Facebook has launched a range of new global advertising metrics, in order to understand the value of social context on the site. Social context is the sentence in the ad that shows which friends have ‘liked’ or engaged with the Facebook Page, event or application that the ad features.
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A new report from comScore shows that nearly all of the top ten UK ad networks are starting to see encourgaging growth, having increased their reach over the past year. Google Ad Networks remains in the lead with a reach of more than 38 million internet users.
According to a new study from MiresBall and KRC Research, 4 in 10 brand representatives (from around the world) feel that social media poses challenges to their brand integrity.
ITV1’s Law & Order: UK won the peak hour of 9pm to 10pm last night with 4.8 million viewers and a 21.4% share.
This weekend, the Mail on Sunday will include a luxury fashion magazine supplement called You Inspire.
Grazia has announced the launch of a digital television platform, with weekly programmes based on the magazine’s “Ten Hot Stories”, featuring fashion, beauty and entertainment news.
According to a report from Morpace, only 52% of total television viewing time consists of watching live TV, with this figure falling to 41% amongst those aged 18 to 34.
CNBC announced today that Credit Suisse is to sponsor the second series of Executive Vision.
ITV1’s Midsomer Murders won its 8pm to 10pm slot last night with 5.5 million viewers and a 24.4% share.
Google has launched a new search feature called Google Instant, which enables search results to appear while the user is still typing.