informitv’s William Cooper on Google TV – the endless possibilities and the potential problems…
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Almost everyone in Britain claims that within five years they will be watching television via the internet or on a digital video recorder (DVR), according to new research from Rovi.Around half of the total respondents (1000 people aged 20+ in the UK) already make use of DVRs, although viewing figures suggest that people are still… Continue reading Latest research gives an insight in to the future of television
3D is still one of the most talked-about opportunities for television but new research from Screen Digest suggests that the sector is set to suffer another hitch come Christmas time as only a handful of 3D blu-ray titles are scheduled to be on sale during the all-important festive period.
This weekend’s television schedule was filled with a whole host of drama, grand finales, and new series but Saturday night’s X Factor still stole the show with more than 11 million peak viewers.
Sky Digital Media have announced their plans to offer advertising opportunities based on behavioural and psychographic audience profiling.
Facebook has launched a range of new global advertising metrics, in order to understand the value of social context on the site. Social context is the sentence in the ad that shows which friends have ‘liked’ or engaged with the Facebook Page, event or application that the ad features.
A new report from comScore shows that nearly all of the top ten UK ad networks are starting to see encourgaging growth, having increased their reach over the past year. Google Ad Networks remains in the lead with a reach of more than 38 million internet users.
According to a new study from MiresBall and KRC Research, 4 in 10 brand representatives (from around the world) feel that social media poses challenges to their brand integrity.
ITV1’s Law & Order: UK won the peak hour of 9pm to 10pm last night with 4.8 million viewers and a 21.4% share.
This weekend, the Mail on Sunday will include a luxury fashion magazine supplement called You Inspire.