They came to talk about 2% of the business (paywalls) but left buzzing about 98% (print) and how it should be traded.
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BBC One’s New Tricks proved to the most popular Thursday night entertainment, with a high of more than 7.2 million viewers.
Advertising expenditure is expected to increase by 5.3% this year and by 2% in 2011, according to new figures from the Advertising Association, which have been researched and compiled by Warc.
ITV1’s Live UEFA Champions League coverage scored a high of more than 5.2 million viewers last night but failed to win the overall peak ratings during the all-important prime time slot.
Barcode scanning has increased 700% since the start of 2010, according to a new report from the barcode technology provider ScanBuy.
The number of people watching videos via their mobile handsets has increased 66% in the last year to 12.1 million across the UK, France, Germany, Spain and Italy.
BBC One banked the highest ratings from 7.30pm onwards last night with Eastenders, Holby City and the new peak-hour programme The Secrets of Scientology.
Nigel Walley, managing director of Decipher, says: “The Canvas project has been tortuously slow, and since 2007 the world has changed”…
Outdoor advertising strengthens brands and drives online search, according to new research from the OAA and Mindshare.
ITV1’s new two-part drama DCI Banks: Aftermath with Stephen Tompkinson secured the all-important 9pm to 10pm peak-hour ratings ahead of BBC One’s Spooks with a high of 5.6 million viewers.