As new forecasts come out today from ZenithOptimedia and Magna, the forecasters continue to edge their predictions upwards.
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The X-Factor continued to dominate the weekend viewing, with strong audiences of over 11 million for both Saturday and Sunday’s shows.
The AOP conference saved some of the best to late on Friday with an address by Jay Altschuler, Global Media Communications Planning Director of Unilever that illustrated a range of creative – and sometimes slightly quirky – thinking around digital solutions, with an emphasis on mobile.
Google reveals extent of success in its newest ‘billion dollar businesses’ of display and mobile advertising.
TV continues to lead advertising’s economic recovery, with overall UK adspend up 11% in Q2 2010 – the biggest single quarter growth for a decade.
The Future Foundation’s Karen Canty says media companies have long since realised the value of being open to criticism: “Sheer likeability is a seriously precious state these days” …
The latest Mobile Executive Report, updated to include the most recent forecasts, with graphs and data tables.
The Apprentice won the 9pm to 10pm prime-time ratings war once again last night with a peak audience of more than 7.2 million viewers.
Jon Davies, GfK NOP Media, says mobile and research make a perfect partnership: “The technology’s centrality in so many people’s lives makes it an ideal and as yet, relatively under-used method of collecting research data”…
WAN-IFRA summit finds that the future is bright for the ‘ecosystem’ of e-reading mobile devices and tablet computers.