The average consumer in the UK mentions brands in 10 conversations a day, mostly face to face but often online too, according to a new word of mouth (WOM) study.
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ITV1’s long-running crime drama Midsomer Murders attracted the highest ratings during the all-important peak slot yesterday with a high of 4.9 million viewers.
In our latest research focus article, TGI’s James McCombe says the jury may be out on paywalls but one thing not in question is the potential value of the online newspaper audience…
BBC One’s new three-part nature programme Lost Land of the Tiger debuted with more than 4.9 million peak viewers last night.
There is much speculation around the American press in the last day or so regarding a deal struck between Apple and Rovi.
Technology companies are seeking a foothold in the television advertising market. According to an article in the Wall Street Journal, technology companies are looking to offer ads on their connected-TV services.
A high of more than 5.6 million viewers tuned in to the BBC One during last night’s 9pm to 10pm peak-hour to see the latest series of Spooks.
informitv’s William Cooper comments on the new Toshiba and Netgem ‘multifunction adapter’ (set-top box) – the latest development in the exciting world of internet-enabled television…
By common consent, the media agency business model is not in the best of health. Is some kind of burnout going on? And are agencies really ‘in a deep hole’?
News International and Sky will control 50% of the newspaper and television markets by somewhere between 2015 and 2020, according to media analyst Claire Enders.