Sir Martin Sorrell remains positive that there will be an advertising recovery, saying there is no sign of a “double dip” recession.
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The BBC Trust has approved the BBC’s involvement in Project Canvas, six months after it gave the venture a provisional green light.
The soaps managed to distract viewers away from the World Cup once again last night, although this time it was ITV1’s turn to take the glory.
A new forecast from GroupM predicts that global media spend will grow 3.5% this year, to $452 billion.
The Times website has seen its share of UK newspaper web visits fall from 4.37% to 2.67% since registration was introduced, new Hitwise data has found.
In this month’s article, Future Foundation take a look at some of the key drivers behind the real-time revolution and how marketers can capitalise on the trend…
England’s dramatic World Cup game against Slovenia saw a 31% boost in online traffic yesterday, according to early estimates.
Online research firm eMarketer predicts that UK internet advertising will reach £3.79 billion this year.
BBC One’s hour-long Eastenders episode took the limelight away from ITV1’s World Cup 2010 coverage once again last night.
Channel 4 has reported a 14% year on year decline in ad revenues for its main network, but made a small profit of £300,000 due a strong performance from digital TV in 2009.
