TV continues to lead advertising’s economic recovery, with overall UK adspend up 11% in Q2 2010 – the biggest single quarter growth for a decade.
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The Future Foundation’s Karen Canty says media companies have long since realised the value of being open to criticism: “Sheer likeability is a seriously precious state these days” …
The latest Mobile Executive Report, updated to include the most recent forecasts, with graphs and data tables.
The Apprentice won the 9pm to 10pm prime-time ratings war once again last night with a peak audience of more than 7.2 million viewers.
Jon Davies, GfK NOP Media, says mobile and research make a perfect partnership: “The technology’s centrality in so many people’s lives makes it an ideal and as yet, relatively under-used method of collecting research data”…
WAN-IFRA summit finds that the future is bright for the ‘ecosystem’ of e-reading mobile devices and tablet computers.
ITV1’s Live International Football coverage of the England v Montenegro goal-less game attracted more than 7.1 million peak viewers during the all-important prime-time slot last night.
ITV1’s new Whitechapel was forced to share the all-important peak-hour ratings with BBC One’s long-running Spooks last night.
News International has appointed Katie Vanneck-Smith to the newly expanded role of CMO.
informitv’s William Cooper says its early days for Google TV – “it is not as if everything Google touches turns to gold… It’s success in television is far from certain”.