The majority of US online video viewers think online video ads are at least as acceptable as television ads, according to the results of a survey from Frank N Magid Associates.
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BBC One’s new Traffic Cops series secured the all-important peak-hour top spot last night with a high of more than 4.2 million viewers.
Will Lewis, former Daily Telegraph editor-in-chief, has joined News International as group general manager.
BBC One secured a high of more than 12.5 million viewers for the much-anticipated Spain v Germany semi-final last night.
YouTube has launched a new service called Leanback, which shows a continuous stream of full-screen, high-definition video.
Centaur Media, publisher of New Media Age, has revealed that revenues in the six months to the end of June were up 10% year on year.
Future has revamped its movie magazine Total Film and announced the development of an iPhone app for the brand.
The latest research piece from Ipsos MediaCT looks at whether the iPad really is a revolution or just a flash in the pan… either way, there is no doubt that media brands have an opportunity to “use this technology to their advantage, in diversifying the appeal of their overall brand, rather than allowing themselves to be replaced”.
UK digital out of home advertising is expected to grow 20% in 2010, according to new figures from Screen Digest.
ITV’s director of television, Peter Fincham, is to take responsibility for the broadcaster’s marketing and has also been tasked with overseeing its research.