Online advertising is yet to maximise what it can achieve because the industry is too focused on “the click”, according to comScore’s executive chairman Gian Fulgoni.
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eMarketer is forecasting 11% US online adspend growth in 2010, after a drop of 3.4% last year.
UM’s Wave.4 study highlights how our personality types have a greater impact on how we use social media than our technical sophistication.
The Office of Fair Trading has announced plans to review the £800 million UK outdoor advertising industry.
Nuts is set to launch a special 3D edition of the men’s weekly title.
Network Rail has awarded two new advertising contracts – worth around £260 million over five years – to JCDecaux and Primesight.
Spotify has lifted restrictions on joining its service but will cap listening hours for new users.
Revenues at UTV Media were up 2% on a like for like basis in the four months to the end of April.
Aegis has reported 1.1% year on year growth in organic revenues for the first quarter of the year.
ITV1’s new fly-on-the-wall documentary series about life in Wormwood Scrubs secured the all-important peak-hour top spot for a second week running.