Around a quarter of US consumers are watching internet TV more than once a week, according to new research.
More Industry News articles
ITV1’s Britain’s Got Talent dominated the weekend ratings with an impressive high of more than 11.2 million peak viewers.
The long-awaited Apple iPad will be in UK shops from May 28, priced between £429 and £699.
US figures from Nielsen show that Twitter and Facebook have both recorded large year on year growth in unique users.
News International’s head of insight Stuart MacDonald was quick to defend the National Readership Survey at MediaTel Group’s Future of Media Research seminar last week, saying it has “a critical role to play in the industry today”.
UKOM has arrived to clean up the last Wild West: online. But delegates at Friday’s MediaTel Group seminar on the ‘Future of Media Research’ wanted to know just how successful were its first 100 days.
With the latest BARB figures showing viewing of broadcast TV is on the up, the next challenge facing the measurement service is picking up viewing via PCs and laptops, IPA research director Lynne Robinson told delegates at Friday’s MediaTel Group seminar on the ‘Future of Media Research’.
TouchPoints, the IPA’s multi-media study, gets the “thumbs up” from panellists at the MediaTel Group Future of Media Research seminar on Friday.
People are the key to getting the best results from media research, according to the panellists at MediaTel Group’s Future of Media Research seminar in London this morning.
Election day fever translated into big viewing figures for BBC One’s coverage last night, with the channel’s Election Night 2010 picking up a peak of 5.8 million viewers (a 29.4% share of the audience) between 10pm and midnight.
