GfK has teamed up with Kantar and nurago to launch its Media Efficiency Panel (MEP) in the UK.
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The IPA and Thinkbox have published a new study highlighting the direct correlation between strong advertising creativity and business success.
The New York Times was the top online newspaper in the US in May, according to new comScore figures.
Magna Global’s latest worldwide advertising forecast predicts that ad revenues will grow 4.2% to $377 billion in 2010, upgraded from its previous forecast of 2.4%.
A new poll for paidContent: UK found that 76% of Times Online readers are “not at all likely” to pay for access to the new Times and Sunday Times websites.
Digital UK, the company responsible for the digital TV switchover campaign, is expected to hand back £55 million to the government in 2012.
The global entertainment and media market will grow 5% annually to 2014, up from $1.3 trillion in 2009 to $1.7 trillion, according to PricewaterhouseCoopers’ Global Entertainment & Media Outlook 2010 – 2014.
BBC One’s hour-long Eastenders stole the limelight away from the World Cup between 7pm and 8pm last night.
Thirty eight percent of US online consumers are fans of at least one company or brand on Facebook, according to a new study from digital marketing firms ExactTarget and CoTweet.
Last night saw the FIFA 2010 World Cup rack up another win for football, with BBC One’s coverage of Italy v Paraguay picking up a peak of 8.4 million viewers – a 32.5% share of the audience.