ZenithOptimedia has downgraded its global ad growth forecast for 2009 and now expects a decline of 9.9% this year.
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ITV1’s The X Factor continued to dominate the weekend ratings, hitting an impressive high of more than 13.6 million peak viewers.
ISBA has endorsed the IASH code that seeks to stop ads appearing against websites potentially damaging to the brand.
Examines recent developments within the Online Video arena, including latest industry forecasts and current marketplace dynamics.
The IAB and PricewaterhouseCoopers were forced to admit to a £50 million discrepancy in their online ad spend figures for the first half of 2009.
The IAB and PricewaterhouseCoopers were forced to admit to a £50 million discrepancy in their online ad spend figures for the first half of 2009.
Facebook now accounts for one in every seven internet page views (14.5%) in the UK, according to new research by Experian Hitwise.
BBC One’s New Tricks secured the highest ratings during the all-important 9pm to 10pm top slot last night with 5.1 million peak viewers.
Ofcom has released its interim children’s media literacy report showing that households with kids aged between 5 to 15 have high levels of take-up of all the main media platforms.
A new panel of 8-15 years old has been launched by GfK which aims to deliver understanding of the next generation of media consumers.