The last couple of years have seen growth in Government marketing spend outstrip a recessionary market. A healthy boost therefore for Group M, today announced as the winner of the COI’s c.£250m integrated media pitch. But with a likely Tory Government planning to slash COI total marketing spend by over 40%, what kind of opportunity does the win really represent?
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ITV1’s Live FA Cup Football coverage secured the top spot with a high of more than 6.8 million viewers during the peak-slot last night.
The London Evening Standard’s readership has shot up to 1.37 million from 556,000 since its move to free distribution in October, according to new NRS figures.
| TGI
In an increasingly digitised world, TGI Net Europa reveals differences in internet use and online purchasing across four major European markets – Britain, France, Germany and Spain.
Social network site Digg.com has appointed Net Communities to handle its UK direct advertising sales.
BBC One secured a peak-run from 7.30pm onwards last night with Eastenders, Holby City and Survivors.
Profit at Rupert Murdoch’s News Corporation hit $254 million in the three months to the end of December, compared with a loss of $6.4 million a year previously.
The Central Office of Information (COI) will appoint an agency to run its media planning account by the end of the week.
The Cinema Advertising Association has appointed Harris Interactive to conduct its ongoing subscriber Film Audience Measurement and Evaluation (FAME) and Film Monitor research studies.
The most recent US advertising forecasts updated to include the latest predictions from MAGNA, ZenithOptimedia, GroupM and Jack Myers.