GWR Group has signed up Proctor & Gamble as the first client to the The Club – a new promotional environment which runs across The Mix sales brand and takes in all of GWR’s 18 FM stations. P&G is to promote its Always Multipack product from 29 April to 6 May on The Club’s networked… Continue reading GWR Sells First Network Ad Package
WPP yesterday confirmed it was in talks with US advertising company Young and Rubicam (see WPP Confirms Discussions With Y&R), however shares in the company fell during the day’s trading, ending down 48p at £9.73.With no further details of the possible Yahoo/Emap takeover emerging (see Speculation Continues Over Possible Yahoo!/EMAP Deal), the rise in Emap… Continue reading Sharewatch
As Excite launches the latest unmetered internet service into the UK market (see Excite Joins Unmetered Net Access Market), analyst Lars Godell of Forrester Research has predicted the death of flat-rate internet usage within two years. In an article for Forrester’s UK arm Fletcher Research, Godell says that while the competing offers of unmetered access… Continue reading Research Claims Subscription-free Internet Is Unsustainable
WPP posted strong first quarter results yesterday (see WPP Reports Strong First Quarter Revenues), which led to a jump in share price of 66p to £10.21.BSkyB had the largest drop in share price of the media companies yesterday, ending down 74p at £15.64. Capital Radio fared better, rising 85p to £14.40, while Cable and Wireless… Continue reading Sharewatch
Search engine and portal group Excite UK has this morning become the latest company to offer unmetered, subscription-free internet access. The service, at www.thefreeinternet.net, has been set up in conjunction with the Free Internet Group and follows a flurry of similar launches from the likes of AltaVista (see AltaVista To Offer Unmetered Net Access) and… Continue reading Excite Joins Unmetered Net Access Market
Artsworld Channels Limited has confirmed that it will launch a digital TV channel and website dedicated to arts coverage this year. The company, founded by chairman Sir Jeremy Isaacs and a group of partners, has gained investment from companies including BSkyB and Guardian Media Group, both of which hold 20% stakes. Isaacs says that the… Continue reading Dedicated Arts Channel To Launch On Sky Digital
British advertising giant WPP Group has formally announced that it has held discussions with US rival Young & Rubicam which could lead to an agreement between the two companies (see WPP Reports Strong First Quarter Revenues).A merger deal would create the world’s biggest advertising agency which would have some of the world’s leading brands including… Continue reading WPP Confirms Discussions With Y&R
Parkhill Publishing has lost two of its key staff. Editor Deidre Vine, who worked on the new women’s title Aura leading up to its launch this month (see First Issue Review: Aura: Jaffa Cake Years), has announced that she is leaving the company. She has denied rumours of a difficult relationship with company founder, Eve… Continue reading Appointments Brief
A TV channel aimed at expectant mothers and new parents has announced it will launch in the spring of next year. Having received its licence to broadcast from the Independent Television Commission (ITC) last month, The Baby Channel will be available free to digital cable and satellite viewers, broadcasting from 8am to midnight daily. In… Continue reading Baby Channel Sets Delivery Date of Spring 2001
‘Lifestage’ could prove a more valuable tool than age for targeting marketing activities, according to a report by Newspaper Society Marketing. The report points to the fact that age is no longer a reliable indicator of lifestyle and attitude, suggesting that segmenting the population according to ‘lifestages’ such as “Left parent’s home and live alone… Continue reading Age Could Give Way To ‘Lifestage’ In Target Marketing
