Guardian Unlimited will this week become the first media owner to run advertising across its WAP content in a campaign for car rental firm Avis. The month-long campaign will include an email datacapture facility and banner advertising across the Guardian websites.On accessing the Guardian Unlimited network on their WAP phone, users will see a text… Continue reading Guardian Runs First Ad Campaign On WAP
Can ITV Sustain Revenues With Rising Prices? Advertising revenue figures for 1999 released by CIA Medialab show that year on year TV advertising revenue has grown by 5%, to nearly £3.6bn. Sky enjoyed the largest percentage increases, with Sky News rising from £20m of ad revenue in 1998 to nearly £29m last year, an increase… Continue reading Can ITV Sustain Revenues With Rising Prices?
Guardian Newspapers has poached the director of brand marketing at ONdigital as its marketing director. Marc Sands, who came up with the name ONdigital, will be responsible for marketing for the Guardian, the Observer and Guardian Unlimited. He will also take on the task of extending the brands over new platforms including WAP mobile phones… Continue reading Appointments Brief
A one-year carriage contract has been signed between Telewest and The Money Channel, the UK’s first television channel dedicated to money matters. The channel, which launched earlier this year on Sky Digital (see The Money Channel Gets Carriage On BSkyB) will broadcast its 24-hour financial programming on the cable group’s Active Digital service.The two groups… Continue reading Money Channel Signs Carriage Deal With Telewest
The Independent Television Commission (ITC) has published an annual performance review for Channel 3. In it the efforts of ITV to halt audience decline through marketing were acknowledged and Who Wants To Be A Millionaire was praised for having “restated the power of ITV to be a national talking point.”Children’s programming and dramas such as… Continue reading ITC Publishes Performance Review For ITV’s Dramatic Year
Revenue Total terrestrial revenue (including GMTV) rose by 17.4% year on year, according to agency estimates. Of this, ITV’s revenue rose 19.4%; Channel 4’s grew by 10.8% and Channel 5 saw its revenue rise by 19.4%.Revenue at breakfast franchise GMTV grew 11.7% and total satellite was up 37.8% in a year on year analysis.Amongst the… Continue reading TV Market Round-Up – April 2000
Sport First has entered into a co-promotion deal with web-based company, Zoo Media, which will see both parties publicise the newly launched Euro 2000 fantasy league competition – ZOOfootball fantasy 2000. The competition will be promoted in the weekly sports newspaper over 12 weeks in return for placement of banner advertising throughout ZOOfootball.com.The deal, believed… Continue reading Sport First Signs Interactive Sponsorship Deal
Carlton reported interim figures which were below market expectations (see Carlton Announces Partnership With Sainsbury’s), causing an early fall. However, shares in the company recovered to end up 16½p at £7.60½.Demand began to grow again for Emap, which publishes its full year results next week. Shares ended up 57p at £10.83. BSkyB was also in… Continue reading Sharewatch
News International last week announced plans to plough investment into a relaunch of its Times website in an attempt to transform it into the UK’s most popular online news service. Its plans coincided with a new study from Forrester Research which found that many newspaper-based internet sites are failing to use the web to its… Continue reading Study Finds Newspapers Failing On The Net
Outdoor group Maiden has announced the acquisition of HG Vasey Poster Advertising. The deal will see Maiden issuing 863,636 company shares to the outdoor contractor group, valuing it at £3.7m.Vasey’s operations take place in Yorkshire and the North East and focus on the 48-sheet outdoor sector. The acquisition will reinforce Maiden’s position in this market,… Continue reading Maiden Buys Outdoor Contractor HG Vasey
