The Independent Television Commission (ITC) has published a new draft of its Sponsorship Code. Although key principles regarding editorial independence and the distinction between advertising and sponsor credits remain, the code aims to simplify rules on sponsorship credits, reflecting the fact that the ITC sees itself as a ‘light touch regulator’.Martin Hart, ITC’s head of… Continue reading ITC Takes Simpler Approach In New Draft Sponsorship Code
Benetton’s “Death Row” campaign gained more national newspaper coverage than any other advertising this year. Featuring convicted murderers awaiting execution, the advertising was the most talked about campaign in the three months to the end of March.This is the result of the latest “Ads That Make News” survey by Propeller Communications. Advertising for charities featured… Continue reading Death Row Ads Top Controversy Poll
There was speculation yesterday that Spanish telecoms group, Telefonica, was considering selling its 5% stake in Pearson. Both sides are said to be frustrated with the working relationship. As a result Pearson shares ended 254p down at £21.05.The three companies wrangling over merger deals to create the UK’s largest commercial television broadcasting group – Granada,… Continue reading Sharewatch
Scottish Radio Holdings announced its final bid for Border Television yesterday. Scottish Radio has increased its original offer (see Scottish Radio Launches £116m Hostile Bid For Border TV) to around £141m, having made progress in getting Border to discuss the deal for the first time on Monday. The new offer would give 5 new SRH… Continue reading Scottish Radio Raises Bid As Border Shares Rise
Cable & Wireless Communications said that it has taken almost 190,000 orders for its digital television service, with 150,000 installations completed. Of these, more than 90,000 customers are already using interactive services.The cable group began to roll-out its digital service last May (see Cable & Wireless Communications Rolls Out Digital TV Offerings), and recently announced… Continue reading CWC Announces Digital Subs Of 190,000
News that Capital Radio is about to launch a rival bid for Border Television (see Capital Radio Prepares Border TV Bid) caused Border shares to rise again yesterday, gaining 27˝p to £11.82˝. The television companies suitors fared less well, with Capital Radio falling 75p to £15.12˝ and original bidder Scottish Radio Holdings falling 12˝p to… Continue reading Sharewatch
Outdoor advertising company, the More Group, today announced the acquisition of Barnett’s Taxi Advertising, a London-based company tagged “the name behind the names on cabs”.Stevie Spring, chief executive of the More Group, said: “Barnett’s extensive knowledge of the London area and regional market combined with More Group’s national strength is a winning combination. It means… Continue reading More Acquires Taxi Advertising Group
The Daily Mail has agreed for its January 2000 circulation figures to be re-issued following an investigation by the Audit Bureau of Circulations (ABC). Revised monthly figures are currently available, with six-monthly data due next week.The investigation was initiated when two complaints from within the industry were received by the audit bureau. Sales figures during… Continue reading Daily Mail Circulation Figures Re-Issued
NTL has today launched its free internet service, to be shortly followed by TV-based internet access. The PC version of ntlworld, offering internet calls, ISP subscription and call connection for free, has launched today ahead of its scheduled date of 17 April, when the TV-internet service will go live.The group announced its intention to enter… Continue reading NTL Launches Free Internet Service Ahead Of Schedule
The Radio Authority has announced six new measures to explain and give access to more of its processes. Launching the initiatives, Richard Hooper, who chairs the Authority, said: “I see openness and transparency as fundamental to strengthening the relationship between the regulator and the regulated.”The measures relax the ‘purdah’ rules governing contact between the Authority… Continue reading Radio Authority Announces Initiatives To Increase Openness And Transparency
