The UK’s largest regional newspaper sales house, Amra, is restructuring its operations following the integration of the Mirror Regional Sales business. Amra, which is owned by Trinity, took on Mirror Regional Sales when Mirror Group and Trinity formed to create the UK’s largest regional newspaper group, Trinity Mirror (see Trinity Mirror Consolidates Regional Sales Into… Continue reading Amra Restructures Sales Teams
Shares in WPP suffered their biggest decline yesterday, falling 105p to £10.29, despite the company reporting rising profits in its annual results (see Network Inflation Drives Advertisers Away From TV, Says WPP). Commerzbank downgraded the advertising group on the basis that its share price was not matched by its growth prospects.Radio group GWR was one… Continue reading Sharewatch
It is just three months since the UK cinema industry celebrated its most successful weekend in history and already the record has been broken again. Over the weekend of 11-13 February, box office admissions reached a new high of £14.2 million, pushed by the release of computer-animated film Toy Story 2 and The Beach, starring… Continue reading Feature: Advertisers Respond To Changing Cinema Audience
The planned women’s magazine from Dennis Publishing (see Dennis To Promote ‘Project Denise’ With £1.5m Campaign) will hit the newsstands on 24 Febuary. PS is a bi-monthly title targeting 30-something women and concentrating on the home shopping market. EMAP is to relaunch Select magazine in March. Its circulation was down in the latest ABC audit… Continue reading Magazines Brief
Global advertising and PR group, WPP, says that the real cost of advertising on network television, the primary media medium, is continuing to rise by as much as 5-10% a year on both sides of the Atlantic. WPP says that this is caused partly by increased pricing by an oligopoly of media owners and partly… Continue reading Network Inflation Drives Advertisers Away From TV, Says WPP
HSBC bank has renewed its sponsorship of all ITV drama premiere’s in a deal worth around £3 million. The contract will see HSBC associated with ITV’s drama premiere one-offs and mini-series for the duration of 2000 and kicks off with a feature-length edition of Poirot this Saturday.It has also been reported that NTL has won… Continue reading HSBC Renews ITV Drama Premiere Sponsorship
Radio group GWR rose 52˝ to a record 790p after announcing the launch of its internet arm, Ecast Ventures (see GWR Group Launches New Internet Company).Telewest jumped almost 9% to close at 456ź as bid rumours pushed the stock.Granada, however, continued to shed after a poor recommendation earlier in the week (see Sharewatch).The closing prices… Continue reading Sharewatch
An official value has been placed on Channel 5 for the first time since its inception, almost three years ago, as an 18% stake held by Warburg Pincus was sold last night to three existing shareholders for £172 million. At this price the whole of the terrestrial broadcaster is worth more than £1 billion.Warburg put… Continue reading Channel 5 Valued At £1bn By Sale Of Warburg Stake
The Telegraph Group has developed a new advertising strategy to promote its Daily Telegraph and Sunday Telegraph newspapers, which will run each month throughout this year. Concentrated bursts of advertising, dubbed “focus fortnights” by the group, will concentrate on specific editorial areas, beginning tomorrow with travel.Developed by Mindshare and JWT, the campaigns will break across… Continue reading Telegraph Adopts New Advertising Strategy For 2000
The Word, a one-stop-shop regional press sales house, is set to close its business at the end of the month. The demise of the company follows the resignation of its chief executive, Gavin Caldwell, in October last year (see Newsline Brief). It was understood that Caldwell was frustrated at not being able to expand the… Continue reading The Word Set To Close
