The chief executive of the Independent Television Commission (ITC) said today that he did not expect the switch-over to digital to happen before 2010. Speaking at the Commission’s announcement of its annual report today, Peter Rogers said: “I would love to be surprised and delighted by a digital switch-over happening in less than ten years.”This… Continue reading ITC Pessimistic About Digital Switch-Over This Decade
The Independent Television Commission (ITC) is to review its rules on comparative advertising and denigration. The regulatory body has issued a consultation paper on proposed amendments to its code in the light of the adoption by the UK of the EC directive on comparative advertising.Comparative advertising has been allowed on UK television for many years… Continue reading ITC To Review Rules On Comparative Advertising
Revenues for internet advertising more than doubled in the first half of 1999, according to a report published by the Internet Advertising Bureau. During this period web advertising in the UK grew by 122% from £7.9 million to £17.3 million, compared to the same period in 1998.The study, compiled for the industry association by PricewaterhouseCoopers,… Continue reading Net Advertising Revenues Double
The GWR Group is to launch an ad campaign to highlight the local nature of its brand. The radio group, which owns 37 local licences and Classic FM, is spending £1 million on the campaign.Kicking off with 48-sheet posters and bus sides across twenty of its stations from next month, the push will continue throughout… Continue reading GWR Pushes Local Stations In Ad Campaign
Telewest was one of the highest climbers on the FTSE yesterday. Prices rose 57˝p to 527źp as the cable group announced plans for its high-speed internet access service (see Telewest And Flextech Report Losses Ahead Of Merger). Its merger partner Flextech also saw its stock climb 215p to £19.55.Carlton Communications was boosted by an upgrade… Continue reading Sharewatch
Monday MediaTel’s weekly industry focus, Media Track, is featured in Campaign Media Business.Cable company NTL is releasing its final financial results.Tuesday The latest national newspaper readership figures are released by the National Readership Survey (NRS). A Round-Up will be available on Newsline and in the Press features list shortly afterwards.The Independent Television Commission will be… Continue reading The Week Ahead
Kelvin MacKenzie is preparing to list his Wireless Group radio network on the London Stock Exchange in a float which could value the company at up to £200 million. West LB Panmure has been appointed to broker to the float, set to take place in June.The Wireless Group was formed by MacKenzie, its chief executive,… Continue reading Wireless Group Set For Floatation
Magazine publisher Future Network has announced the appointment of Jessica Burley to its board. Former publishing director of Pearson’s FT business magazines, Burley will take responsibility for the launch of Business 2.0, the group’s US internet title due to launch in the UK in May 2000.The group also intends to expand its online activities and… Continue reading Future Network Strengthens Its Board Ahead Of Launch
After a slump during the first six months of 1999, outdoor advertising is back on track with the latest estimates for revenue growth in 2000 showing a mini-boom in the industry. Optimedia’s latest report predicts a growth of 8% during 2000, double the growth rate in 1999, and 3% higher than that predicted for total… Continue reading Feature: Mini-boom Predicted For Outdoor Advertising
Digital One, the consortium which holds the UK’s sole national commercial digital radio licence, has launched an ad campaign to promote awareness of the new medium. The ads use legends from the fields of sport, rock and classical music to push the enhanced sound quality of digital radio.The ads will target different audiences over three… Continue reading Digital One Launches Awareness Campaign
