The promotion of digital television services in recent months has seen UK broadcasters’ total advertising spend grow massively year on year. According to MMS data compiled by Admap/CIA MediaLab, the broadcast media spent £150 million on advertising, an annual growth of 79%.BSkyB particularly threw a lot of weight behind its digital campaigns, spending £25 million… Continue reading Digital TV Launches Drive Up Broadcasters’ Adspend
Advertising company WPP rebounded from its fall last week after a recommendation from Goldman Sachs, who was less pessimistic about last week’s news that Proctor & Gamble are to pay advertising agencies on a performance-related basis (see Sharewatch). Shares rose 5p to 577˝p.Broadcasting companies continue to dominate the spotlight as digital television debates remain high… Continue reading Sharewatch
Certain figures in the latest radio audience data, released by RAJAR in June, have been adjusted following an executional error in some of the Nottingham area survey diaries. The diaries affected by this error have been removed from the survey and figures have been reweighted accordingly. Data from these diaries is described by RAJAR as… Continue reading Correction To June 1999 RAJAR Data
Latest figures from the Outdoor Advertising Association show that expenditure has fallen in the last six months, despite an overall growth in the market.While first quarter results reported a 2.2% rise in expenditure, during the second quarter it fell by 2.3% compared to the same time period last year. The first six months in total… Continue reading Outdoor Advertising Expenditure Fell In First Half
The Independent Television Commission (ITC) is to undertake a full-scale audit of the regulatory requirements imposed on commercial broadcasters. Working in tandem with the Department of Culture, Media and Sport, the review aims to simplify, streamline and modernise the current regulatory procedure.The massive undertaking, which was promised after recent consultations with the Government, will look… Continue reading ITC To Undergo Full-Scale Regulation Review
Growth in advertising revenues and circulation have given regional newspaper publisher Newscom record turnover for the 12 months ended 26 June 1999. Across the company’s core newspaper division ad revenues grew by 6.6% and circulation revenues were up 5.7%. As a result, turnover at Newscom reached £139.1 million (1998: £18.4 million).Pre-tax profit before exceptional items… Continue reading Increased Ad Revenue Gives Newscom Record Turnover
The UK’s first online sports radio station, talksport.net, has signed up BT Highway to sponsor its audio archive. In a unique deal the campaign will combine visual banner ads with live and pre-recorded audio spots.The station, which broadcasts an almost 24-hour service of sports news, debate and chat, has an archive of great sporting moments… Continue reading Talksport.net To Be Sponsored By BT
ScottishPower announced today that it is to float its internet and telecommunication business, ScottishTelecom, on the stock market. The arm, which includes the Demon Internet service, has been valued at £166.1 million.Commenting on the planned flotation, Ian Robinson, chief executive of ScottishPower, said: “ScottishPower has built ScottishTelecom into a significant internet and telecommunication business. The… Continue reading ScottishPower To Float Demon Internet
The Radio Times is set to undergo a revamp, the most comprehensive the listing guide has seen for a decade. The launch of its ‘cleaner, stronger, look’ on 21 September will be backed up an extensive press and radio campaign featuring the line: Radio Times – the best thing on TV.BBC Worldwide, which publishes the… Continue reading Radio Times Gets New Look As Listings Guide War Hots Up
Chris Smith has placed the switch-over date from analogue systems between 2006 and 2010. He prioritised the interests of viewers and urged broadcasters to work together to make it happen.Speaking at the Royal Television Society conference in Cambridge today, he set two tests to be met by broadcasters before the switch could happen: availability and… Continue reading Chris Smith Sets Out Digital Agenda
