Emap’s Total Sport magazine is to close after four years. Editor Paul Hamblin said that there was no market in the UK for a general monthly sports title.The news comes just five months after the relaunch of the mag, when it was repositioned to delve “inside sport” and provide its readers with insider knowledge which… Continue reading Emap’s Total Sport To Close
Britain’s affluent and influential have been put under the marketers’ spotlight in a new collaborative market research survey called VIPer – Very Important People exclusive research (see VIPer Research Targets ABs). The VIPer study represents the beginning of the first in-depth look at the attitudes, lifestyles and media habits of those at the top end… Continue reading VIPer Research To Offer Advertisers Insight Into Rich And Influential
BSkyB has bought a 9.9% stake in Manchester City Football Club in a deal which is understood to be worth around £12 million.The deal, announced today, also includes BSkyB paying £2 million for global rights to become exclusive media partners of the first division team. The satellite broadcaster will have a representative on the board… Continue reading BSkyB Buys Into Manchester City
The BBC has unveiled the results of its review into the future of BBC1 which reinforce its committment to landmark programming across every genre. The findings define the channel’s distinctiveness as a showcase for that which is lacking in commercial broadcasting.The review was led by Alan Yentob and was undertaken in response to concerns raised… Continue reading BBC1 Review Sets It Apart From Commercial Competitors
Associated Newspapers is enticing newsagents to convert readers of the Sunday Express to the Mail on Sunday by offering cash incentives for each reader that makes the switch. A direct mail campaign has been launched by the group targeting those who have papers delivered to their homes.The newspaper group is reacting to comments made recently… Continue reading Associated Offers Newsagents Cash To Convert Readers
The advertising sector was boosted by the news that Leo Burnett and MacManus are to merge (see Leo Burnett And MacManus Form Global Advertising Giant). Shares in Saatchi and Saatchi jumped 23p to 268p and Cordiant climbed 15˝p to 194p.Pay-TV group BSkyB saw a fall in its share prices yesterday as Rupert Murdoch said the… Continue reading Sharewatch
The poster advertising campaign for Bravo’s broadcast of the US comedy programme The Howard Stern Show has caused a flood of complaints from around the country and led the Advertising Standards Authority (ASA) to ask for the ads to be removed.The posters, created by Mother, quote from US ‘shock-jock’ disc jockey Howard Stern’s radio programme,… Continue reading ASA Censures Bravo’s Howard Stern Show Posters
The Audit Bureau of Circulations (ABC) has begun an investigation into “apparent irregularities” in the circulation claims of three Trinity Mirror titles. The Birmingham Evening Mail, the Birmingham Post and the Sunday Mercury have been suspended from the audit reports until the inquiry is complete.The Trinity Mirror group, which merged in September (see Trinity-Mirror Deal… Continue reading ABC Suspends Birmingham Titles
Regional sales group Amra has been appointed to represent the Glaswegian, the largest free weekly newspaper in Scotland and the second biggest in the UK after the Manchester Evening News’ Metro. The Express Newspaper group is to join forces with Radio 1 in a marketing campaign targeting students. Students who access the Radio 1 Essential… Continue reading Newsline Brief
Sky One is launching an interactive television show called Skyrocket. The variety and interview programme, to be broadcast on Saturday evenings, will ask viewers to contribute to its content via its website, www.skyrocket.co.uk.From November 20 the 13-part series will broadcast for 25 minutes between episodes of The Simpsons, Futurama and Family Guy. Interactive strands will… Continue reading Sky Launches Interactive Show
