Interactive TV service, Open, has unveiled details of its initial marketing campaign. The service, jointly owned by BSkyB, Matsushita, BT and HSBC, and comprising of shopping, banking, travel, games and e-mail through digital TV platforms, will be the first in the UK when it launches next month.The group is to spend £20 million on the… Continue reading Open Launches £20 Million Marketing Campaign
Carlton Communications made gains yesterday after recent losses. It added 11p to 446˝p as an early analogue switch-off was anticipated within the sector (see Culture Secretary To Advise On Analogue Switch-Off).Cable and Wireless was believed to have been given a boost by ABN Amro after they met yesterday. Share prices rose by 4p to close… Continue reading Sharewatch
The Independent Radio and Television Commission (IRTC) in Ireland has shortlisted a number of radio stations for the new licences to be provided in the Dublin area. The applications cover five different programming categories, with different stations shortlisted in each category.In the 15-34 Youth-Oriented category, Pulse FM, Storm FM, Red 106FM and Spin FM are… Continue reading IRTC Shortlists Applicants For New Dublin Stations
Ninety nine per cent of all advertising expenditure is wasted, according to Trevor Beattie, creative director of TBWA GGT Simons Palmer, and architect of the ‘Hello Boys’ campaign for Playtex Wonderbra and more recently the Playstation ads.Beattie was speaking at a Guardian Media event on Monday night which brought together a distinguished panel, drawn from… Continue reading Ninety-Nine Percent Of Advertising Spend Is Wasted, Says Agency Director
Virgin Radio has jumped on board the country’s only national digital radio multiplex, Digital One (see Radio Authority Awards Digital Radio Multiplex To Sole Applicant), to broadcast alongside the other two national commercial stations, Classic FM and Talk Radio. Digital One has also announced the launch date of Monday 15 November 1999 for a number… Continue reading Virgin Radio Joins Digital One Network
Martina King, managing director of ITV sales house TSMS, has been poached by Yahoo! UK & Ireland to become the internet portal’s first UK managing director. King, previously MD at Capital Radio, joined TSMS just three months ago with a brief to attract heavyweight advertisers to the ITV Network.At Yahoo!, King will fill a similar… Continue reading King Leaves TSMS MD Post After Three Months
Underlying inflation fall back to 2.1% in August 1999, according to figures released by the Office for National Statistics this morning. The underlying rate has undershot the Government’s target of 2.5% for the last five months. The continued low rate may cause business to question the Bank Of England’s decision last week to increase interest… Continue reading Inflation Drops Back To 2.1%
Chris Smith looks set to announce the switch-off date which will signal the end of analogue television. It is believed he will make the announcement of the final shift to digital networks at the Royal Television Society’s convention on Friday.After meeting with broadcasters yesterday to discuss details of the digital future it is believed he… Continue reading Culture Secretary To Advise On Analogue Switch-Off
The intended smooth introduction of digital television in the UK has seen a spate of squabbles between the two major players, BSkyB and ONdigital, as well as the departure of a number of top ONdigital directors recently (see ONdigital Directors Quit). In the latest dispute, the Independent Television Commission (ITC) has been forced to decide… Continue reading Digital TV Wrangles Continue Over Sky Sports 2
Emap Radio is targetting its Big City networks with a £1.5 million advertising and marketing campaign. Called Fiver Fever, it is to focus on the biggest stations owned by the group – Key 103 in Manchester, Aire FM in Leeds and Metro FM in Newcastle.The breakfast promotion is themed around the excitement created by trying… Continue reading Emap Radio Creates £1.5m Big City Campaign
