In the latest episode in the newspaper circulation war the Sun and the News Of The World have joined forces with Tesco supermarket in a joint loyalty campaign aimed at women.Customers who buy the newspapers using Tesco’s Clubcard will gain extra points. At present a point is gained with every pound spent but in the… Continue reading Sun And Tesco In Joint Loyalty Initiative
Channel 5 has lined up Beefeater as a sponsor for its relaunch of It’s A Knockout. The 11-week series, which starts on Friday 3 September, will be backed by the restaurant and pub chain as part of its new campaign based around ‘the best of British’.Included in the campaign, which is being developed by Motive… Continue reading Channel 5 Gets ‘Meaty’ New Sponsor
A recent addition to the publishing world, Crimson Publishing has begun to make its mark on the business and computing sector with the launch of What Laptop & Handheld PC. A guide for the mobile computing consumer, the monthly magazine will analyse and review models in this fast-growing market.Costing £2.99 the first issue is already… Continue reading Crimson Publishing Makes Its Mark
The latest set of readership figures, released by the National Readership Survey (NRS) this week, show an overall decline in readers for the national newspaper market. Of the titles listed here, readership dropped by 3.5% year on year for the February-July 1999 period.The Daily Mail continues to go from strength to strength, outperforming the market… Continue reading National Newspaper NRS Round-Up – July 1999
The Scottish Media Group confirmed today that it is about to make a bid for GMTV. The group, which owns Scottish Television and The Herald, already has a 20% stake in the commercial breakfast television company but released a statement today stating that it has tabled proposals with other GMTV shareholders.These include the Guardian Media… Continue reading Scottish Media Poised To Bid For GMTV
Shares in Johnston Press fell slightly after the newspaper publisher announced its interim results yesterday. The group, which having recently taken over Portsmouth & Sunderland Newspapers (see Johnston Wins Takeover Approval For Portsmouth & Sunderland Newspapers) is now the nation’s fourth-largest local newspaper company, saw a continued growth in advertising revenues, up 4% for the… Continue reading Sharewatch
BSkyB has responded to a study of its subscriber base by launching a number of new services for children. Its research has highlighted the importance of children in multichannel programming and revealed that 62% of Sky Digital households contain children, a figure which is above the national average of 54%.Included in the launch is Nick… Continue reading BSkyB Research Shows Importance Of Children In Multi-Channel Homes
Carlton Communications is to become the first ITV company to rename its franchises under the one brand name when, as from 6 September, Central Television and West Country Television become Carlton Central and Carlton West Country.The move is part of a wider strengthening of the Carlton brand, announced in the company’s ten-point plan earlier in… Continue reading Carlton To Rebrand Central And West Country Franchises
EMAP Radio has appointed Bruce Daisley as national commercial manager for the group’s new internet business, unveiled earlier in the year (see Emap Radio To Launch Online Gateway To The North). Daisley will be responsible for cultivating and developing relationships with major internet brands and will report directly to the division’s managing director, Iain Clasper.The… Continue reading EMAP Radio Appoints Commercial Manager For Internet Division
ITV has secured sponsorship deals for two of the Network’s children’s programmes – Sabrina The Teenage Witch and Mopatop’s Shop. Dorling Kindersley, publisher of children’s books, will be associated with Mopatop’s Shop, CITV’s biggest pre-school commission to date.The new series of Mopatop’s Shop runs from Monday to Friday and is the first daily children’s programme… Continue reading ITV Signs Up Children’s Programmes Sponsors
