Bad taste seems to be a theme running through this month’s report from the Advertising Standards Authority (ASA). Numerous complaints were received by the Authority about offensive and distasteful advertising.The campaign for Help The Aged, which ran in the national press, received complaints that it was offensive and frightening. The ad featured a photo showing… Continue reading Advertisers Disciplined For Their Poor Taste
RevenueAlthough official Advertising Association (AA) revenue figures have not yet been released, the industry’s revenue is expected to be up by 10% on last year to £97 million, according to Cinema Advertising Association (CAA) estimates. This compares to a 1998 growth for the UK ad industry as a whole of about 5% – official Advertising… Continue reading Cinema Annual Round-Up 1998
Talk Radio’s marketing director, Jane O’Hara, left the station yesterday afternoon. According to Talk, O’Hara handed in her resignation in order to ‘explore other avenues’.Tim Bleakley, Talk’s sales director, told Newsline this afternoon that she left with the full consent and best wishes of Kelvin MacKenzie and Talk Radio, and that her departure was perfectly… Continue reading Marketing Director Leaves Talk Radio
Dialog’s shares suffered a loss of 7.4% at its close yesterday, an actual fall of 6.5p. The group announced some restructuring last week and was beginning to see a general rise in its share value (see Sharewatch). At its close yesterday it had fallen from 88p to 81.5p, and at the last trade today stood… Continue reading Sharewatch
BT has today confirmed the launch of a free internet service, BT ClickFree, following the lead set by Dixons’ Freeserve in September (see DoubleClick To Sell Ad Space On UK’s Fastest-Growing ISP). As part of the service BT has teamed up with Value Direct to allow customers to shop online; information and entertainment content will… Continue reading BT Confirms Free Internet Access Launch
The radio group GWR is to back a bid to launch a new multicultural radio station in Bristol. GWR has taken a 30% stake in Respec FM, which is an afro-caribbean music led local station which aims to ‘meet the needs of the diverse community of Bristol.’GWR currently owns GWR FM and Brunel Classic Gold… Continue reading GWR Sends Respec Out To Bristol
After sustaining a fall in its share price at its close on Friday, Reuters was on the up again at its close yesterday, rising 5.8% to 866p, an actual rise of almost 50p.Portsmouth & Sunderland’s shares remained static at their close yesterday, ending a day of trading at 1725p, the same as Friday. Newsquest confirmed… Continue reading Sharewatch
Martina King, managing director of Capital Radio, is rumoured to be leaving the station after six years, to take up the post of MD at sales house TSMS. King was unavailable for comment when Capital was contacted by Newsline today. IPC Magazines has appointed a new editor at Off Road & 4 Wheel Drive in… Continue reading Appointment Brief
According to reports circulating this week, News International, publisher of The News Of The World and The Times, is planning to revive its closed title Today. Rumours which begun last year that the publisher intends to launch a free daily title to rival The Evening Standard and Associated Newspapers’ planned giveaway title Metro (see Newsline),… Continue reading News International May Revive Today Newspaper
The Box Music Channel has announced a new programming, marketing and production structure in an attempt to build the channel brand. A new programme unit will be led by Stephanie Price, with a team of four behind her.The music channel is also creating a new production unit, which will build and promote The Box brand… Continue reading The Box Restructures To Build Channel Brand
