UK and Ireland internet advertising revenue for the first six months of 1998 rose by more than 200 percent. This is just one of the findings of a new report by the Internet Advertising Bureau (IAB). The report was complied from data collected directly from companies selling advertising on the internet.Total internet advertising year for… Continue reading Internet Advertising Revenues Increase By 200 Percent
In a week that has seen ITV’s Who Wants To Be A Millionaire? dominate the week’s viewing, the area in the schedules that has benefited most is the weekend peaktime. ITV had one of its most successful Saturday nights in months and also improved its already strong Sunday night line up.BBC1 suffered badly against the… Continue reading TV Viewing Summary W/E 10/01/99
Transport advertising company, TDI, has made its first expansion into the European outdoor market with the acquisition of Dutch street furniture company, Alrecon, for an undisclosed sum. The company was sold by Dutch national rail company, NS Groep N.V. which is divesting of its non-core businesses.TDI, which sells advertising across national buses and the London… Continue reading TDI Expands Into Europe With Dutch Acquisition
EMAP Active, the consumer magazine publishing division created in July last year (see Emap Groups Leisure Titles Under Emap Active), has appointed Bartle Bogle Hegarty (BBH) as its first advertising agency. The £3 million account will be handled by the through-the-line arm, BBH Unlimited.Emap Active currently publishes 54 consumer titles with a combined circulation of… Continue reading EMAP Active Appoints BBH As Its First Agency
Nationwide Building Society is set to increase its links with football by announcing a major new sponsorship programme. The building society today revealed details of deals with the England team, the Football League and the Football Conference.The building society is to be the main sponsor of the England team for the next four seasons, and… Continue reading Nationwide To Sponsor England
Mobile phone company One2One’s ad campaign attracted the most national press coverage, according to a survey carried out by Propeller Marketing Communications.The quarterly ‘Ads That Make News’ survey found that the One2One campaign attracted even more attention than the controversial ad ran by the Committee For Racial Equality last year (see Newsline).One2One’s campaign saw current… Continue reading One2One Draws Attention To Itself
The Radio Authority announced today that it is to replace its Promises Of Performance with Formats as a means of regulating commercial radio output. The replacement is set to begin in February, on a region to region basis, starting with the London commercial radio stations.The Formats are expected to set out more clearly and concisely… Continue reading Radio Authority Replaces Its Promises Of Performance With Formats
NTL, the cable company currently bidding for Newcastle United Football Club, announced a partnership today with 3Com, the US telecoms group. The venture will give the cable operator’s customers super-fast access to the internet with a new cable modem.The new modems use the latest fibre rich cable TV networks which use digital signals and lasers… Continue reading NTL Announces Service Advancements
Mirror Group-owned cable TV channel, Live TV, has launched a website at www.livetv.co.uk. Associated Newspapers has given the £1.5 million advertising campaign for its new London Metro newspaper to Mustoe Merriman Herring Levy. Virgin Net showed just over 10 million page impressions in its latest ABC//electronic audit for 1-30 November. The UK site was launched… Continue reading Newsline Brief
http://www.guardianunlimited.co.ukThe Guardian Unlimited network of websites was launched at the beginning of 1999 – 11 January – in a flurry of press publicity and promotional garb.On the whole, I was unashamedly impressed by the whole of the Guardian online network. Although this might have been slightly swayed by the fact that The Guardian is my… Continue reading Website Of The Week – Guardian Unlimited
