The annual back slapping award ceremony season kicked off with ITV’s screening of the Brit Awards 1999. In years gone by the ceremony has had added publicity, plus healthy viewing figures, thanks to the antics of Jarvis Cocker and one hit wonders Chumbawumba.This year the best the event could throw up was the half hearted… Continue reading TV Viewing Summary W/E 21/02/99
Risk strategy in advertising pays off in tough economic times, according to new research. Businesses which maintain or increase advertising spend during recession grow faster once recovery starts, according to research carried out by PIMS(Profit Impact of Market Strategy).Talking at a conference, Marilyn Baxter, chairman of the IPA Value of Advertising Committee, said that not… Continue reading ‘Risk Strategy In Advertising Pays Off’ Says IPA
Channel 4’s much heralded interview with former White House intern Monica Lewinsky did not go down too well with the viewing public. Although viewing increased for the duration of the programme, according to unofficial overnight figures the peak audience was only around 3.17 million. The average audience for the hour long programme fell between 2.4… Continue reading Monica Proves To Be An Anti-Climax For Channel 4
The Mirror Group, which yesterday announced pre-tax profits of £100 million (see Newsline), rose only 1p by the close of trading yesterdayEmap gained 58p on its share price, which rose to 1418p. The group’s new weekly entertainment title, Heat, is fulfilling the publisher’s circulation plans (see Newsline).United News and Media lost 14˝p from its share… Continue reading Sharewatch
The Mirror Group, which has been in the spotlight recently due to a number of takeover bids for the group (see Newsline) released its financial results for 1998 today. The group reported an annual turnover of £697 million (1997: £559 million), and pre tax profit increased by 9% from £92 million to £100 million. Underlying… Continue reading Mirror Group Reports Pre-Tax Profit Of £100 Million
The Radio Authority (RA) has been exonerated from allegations of misconduct made last year about the way in which the Authority awarded its licences. John Norrington, the former secretary of the RA, made the accusations, some of which were repeated by BBC Newsnight (see Newsline). The allegations involved the awarding of the East England regional… Continue reading RA Cleared Of Allegations Of Misconduct
BSkyB has committed £6 million to a new social marketing campaign called Reach For The Sky. The initiative is aimed at providing 14-16 year olds with careers advice, and has the backing of the Department for Education and Employment. IPC Magazines has promoted Cathy Neale, head of classified sales, to classified advertisement sales director Scottish… Continue reading Newsline Brief
Haymarket Publications, publisher of Marketing, Campaign and now Stuff, has acquired the title Human Resources from Martin Leach Publishing Group. Martin Leach said of the title: “You reach a point in life where you take something as far as you want to.”Human Resources has a controlled circulation of 28,000 and 1,000 subscriptions, and increased its… Continue reading Haymarket Acquires Human Resources
ONdigital has announced a joint venture with SDN, a consortium in which United News is a member, to launch a pay-per-view service to launch on digital terrestrial television. The new service will be available later this year, and make available movies, sports and other events on a pay-as-you-go basis.The service will use up to 5… Continue reading ONdigital To Launch Pay-Per-View
The Mirror Group, which recently rejected a bid from Trinity worth around £1 billion (see Newsline), lost 2p from its share price by the close of trading. The group releases is financial results today, details to follow on Newsline.Portsmouth & Sunderland, currently being bid for by range of media groups, gained 25p on its share… Continue reading Sharewatch
