Regional newspaper publisher Trinity is poised to sell its US operations after posting a healthy rise in profits.The group said it was at an advanced stage of negotiations to sell the businesses – involved with printing and publishing – to a consortium including management. Following the sale, Trinity will no longer have any operations in… Continue reading Trinity Set To Dispose Of US Interests
Leo Burnett, the advertising agency, today announced that it is launching a healthcare division called Leo Burnett Ad Valorem. The new division hopes to utilise the benefits between healthcare specialists and brand specialists in what Burnett claims is a rapidly expanding catagory in the ad industry.Leo Burnett Ad Valorem hopes to offer clients a ‘true… Continue reading Leo Burnett Goes Healthy
The IPC television listings title TV Times is adopting a new editorial stance in an attempt to stop the decline in its circulation figures.The latest ABC figures show that the title’s circulation has dropped by 6.4%, giving it a figure of 835,560 (see Newsline), and the publisher is adopting a racier, bolder and sexier editorial… Continue reading TV-Times Goes Sexy
Following The Electronic Telegraph‘s announcement that it is launch an online bookstore (see Newsline), HarperCollins – the UK’s largest consumer book publisher – announced today that it is also launching an online booksite.Called fireandwater, based on HarperCollins logo, the site will launch in October, and aims to ‘extend people’s pleasure around books’. It will be… Continue reading Growth Of Online Bookstores Continues
The Barclay brothers-owned weekly newspaper, The European, is understood to be considering two offers of business partnership: one from Bloomberg and the other from Time Warner.According to reports in Press Gazette, a deal is expected to be struck with one of the parties by this weekend, although no-one was available to comment when contacted by… Continue reading The European Has Two Partnership Options
The steady rise in the popularity of cable television is continuing as penetration has risen for the third successive quarter according to ITC data out this week.The quarterly ITC report says that, against seasonal trends, cable TV penetration was up to 22.5% for July 1998. This is approaching the highest level ever previously reached in… Continue reading Cable TV Continues Its Steady Growth
The Mirror Group has this morning announced that it is launching a new sales initiative across all its national and regional papers aimed at ensuring “that the most effective systems and techniques are in operation at Mirror Group sites throughout the UK.”The sales promotion is being headed by newly-appointed group circulation sales development director, Sharon… Continue reading Mirror Group Launches New Sales Initiative
James Walker, worldwide chairman of the Advanced Techniques Group, MindShare’s research unit, is leaving the company to set up a new independent marketing and media consultancy.The new project, Edge Marketing, is being set up by Steve Maughan and Glen Granger alongside Walker, who will remain at MindShare until Christmas.MindShare: 0171 969 4040
Outdoor advertiser, the More Group, has announced a number of organisational changes. The company’s managing director, Peter Smyth, disclosed the following changes in staff appointments……Julie France moves from deputy advertising director to sales director of More Group GB. She will be in charge of creating a single sales group for the company.…Michael Higgins becomes group… Continue reading More Group Internal Reorganisation
The Radio Authority is this week publishing a notice inviting declarations of intent to apply for the local radio licence on the FM waveband for the Lincoln area, for an 8 year period starting from 28 February 2000.Prospective applicants must submit a declaration of intent to apply before the 20 October 1998, accompanied by a… Continue reading Radio Authority Pre-Advertises Licence
