More Industry News articles

A survey for Reuters Business Insight reports that top UK brand companies are forecast to increase spend on direct marketing and sales promotion to 45% of marketing spend by 2002 (compared to 41% in 1997).

Leicester City football club has confirmed that it is in talks with Diamond Cable, its local cable company, which is owned by NTL, about a possible joint venture when the Premiership TV rights expire with Sky in 2001 (see Newsline). In the meantime however, the club stressed it was committed to the present contract, but… Continue reading Football And Media Update

The Newspaper Society has commissioned research to examine the regulatory and commercial framework within which regional and local newspapers operate.A working party has been set up, and NERA (National Economic Research Associates) have been appointed as consultants to produce a report on the economics of the regional press and to examine the commercial impact of… Continue reading Newspaper Society Examines Ownership Regulation

www.telegraph.co.ukThe Electronic Telegraph is, quite simply, an enormous site with hundreds of pages, so my advice to you is to head straight for the site plan on arrival. This tool has alphabetically listed links and descriptions of all the destinations on the site, and should make your wanderings that more comprehensive and less random.To be… Continue reading Website Of The Week – The Electronic Telegraph

Quality Market In September, circulation across the broadsheet market was down by 3.3% to 5.63 million copies – a loss of 191,000 copies on April-September 1997. The drop in the quality market’s circulation was spread fairly evenly across the papers, with only the Financial Times and the Sunday Times recording any increase at all.The Daily… Continue reading National Newspaper ABC Round-Up – September 1998

Monday A National Newspaper ABC Round-Up will be available on Newsline later today.Tuesday The Retail Prices Index for September will be released.Wednesday Channel 5 is to show the Euro 2000 qualifying match between England and Luxembourg. Kick-off is at 7:30pm, and the programme will be followed by an interview with David Beckham, who will talk… Continue reading The Week Ahead

TV advertisers are increasingly including company website addresses in their adverts; nearly a fifth of television ads now featuring URL. This is one of the findings of the latest Channel 4/BT Direct Response TV Research.With 25% of adverts carrying a response mechanism, 54% of viewers go on to visit a site address advertised, although respondents… Continue reading Web Proves Useful In Direct Response Advertising

The Observer is running a series of covermounts featuring pocket-sized restaurant guides. The restaurant recommendations were compiled from a national survey across Observer and Guardian readers.The first of the series of four is published on 18 October and will cover the London area. The following guides will look at the North West, the Midlands and… Continue reading Restaurant Guide Promo For Observer

The Radio Authority has decided to award the national commercial digital multiplex licence to Digital One, the digital consortium owned by GWR (57%), NTL (33%) and Talk Radio (10%).Digital One was the only group to submit an application for the licence (see Newsline), although in the run up to the deadline other parties considered submissions,… Continue reading Radio Authority Awards Digital Radio Multiplex To Sole Applicant

The Word, the centralised sales and marketing operation which represents the regional daily paid-for press to national advertisers, reported a successful year at its 10th Annual Meeting.Turnover was £3.9 million, and the group announced that it intends to phase out subscriptions by the year 2000. As well as this, the website, at www.theword.co.uk, is to… Continue reading The Word To Phase Out Subscriptions