The European Consumer Electronics Manufacturers Association has warned against the risk of the creation of a copyright monopoly, which it says would only benefit copyright holders. It is concerned that the draft EU Copyright Directive would restrict the use of electronic media by students and teachers. It has called on the EP and the Council… Continue reading EU: Warning against copyright monopoly
The WPP group and its member companies today launched BRANDZ, a research tool that helps clients to evaluate and develop their brands worldwide. The method analyses consumer loyalty and is capable of predicting likely changes in market share.WPP invested $6 million on the initial stages of this consumer market research study which quantifies the strength… Continue reading WPP Launches New Research
IPC Magazines is to launch its £1 million promotional campaign for TV Times on 12 October. The publisher announced a strong Autumn push for its titles earlier in the year (see IPC Plans Autumn Promotions Push).The TV ads for TV Times were created by Delaney Fletcher Bozell and feature Samantha Janus and Ally McCoist alongside… Continue reading IPC Launches TV Times Push
Northcliffe Newspapers and Newsquest Media Group have teamed up to launch the www.thisisessex.co.uk website. Both groups own regional Essex titles, but claim that the website is far more than an extension of the titles, featuring domestic and international news and sport, business and show biz items, as well as weather forecasts, tide times, a business… Continue reading Essex Regionals Launch Website
The television production company Flextech, and cable group Cable & Wireless Communications (CWC), today signed a nine-channel, analogue and digital carriage deal. The deal covers Flextech’s wholly owned channels Bravo, Challenge TV, Living and Trouble, along with UK Gold, UK Arena, UK Horizons, UK Play and UK Style, from UKTV, the BBC/Flextech joint venture.On analogue,… Continue reading Flextech And CWC Strike Carriage Deal
Newsquest has launched two new paid-for titles in St Albans; St Albans Observer and Harpenden Observer.St Albans has been a city dominated by free newspapers in the past, sometimes with as many as 5 competing at one time. The launch in September followed Newsquest’s acquisition in July of Review Free Newspapers (see Newsline) which had… Continue reading Newsquest Launches Two New Paid-For Titles
This week the Independent Television Commission published Rules on the Amount and Scheduling of Advertising, previously known as the ITC Rules on Advertising and Breaks.The revised document was prompted by the advent of digital services, which created a need to set out principles of policy on the subject.The ITC would welcome comments on the new… Continue reading ITC Considers Volume and Scheduling Of Advertising
News International and Virgin Radio have struck a sponsorship deal which will see the publisher’s newspapers sponsoring Virgin’s sports coverage. The Times will be associated with weekday sports bulletins and Chris Evans’ new weekend show, Rock ‘n’ Roll Football, will be sponsored by News Of The World.News International holds a 40% stake in satellite broadcasters… Continue reading News International Strengthens Links With Chris Evans’ Virgin
When James Boyle became controller of Radio 4 in September 1996, he decreed that research was “to be at the heart of the network: nothing is sacred.” However, as the subsequent research discovered, many of the station’s listeners would argue completely the reverse, that Radio 4 is indeed very sacred. Therein lies the challenge for… Continue reading MRG Evening Meeting – The Relaunch of Radio 4
British Telecom has launched a pay-as-you-go internet service called BT Click+, and a new email address service, talk21. Subscribers to talk21 will be able to access their email from almost anywhere in the UK, and the new services are part of BT’s participation in the Millenium Programme.John Singewood, director of BT’s internet and multimedia services… Continue reading BT Launch Click+
