GMTV has signed a deal worth £600,000 with Toy Options, the toy company. The company is sponsoring Diggit, the children’s show, and gives Toy Options nine seven-and-a-half-second spots each Saturday morning show.The 3D graphics for the stings were created by production company Wrench and Franks.Diggit was launched this spring, and has a target audience of… Continue reading GMTV Finds A New Playmate
ITV is supporting the announcement of a switch-off date for analogue television in response to the recently published NERA report on the subject. The commercial broadcaster is recommending to the government that a definite switch-off date is set as soon as possible.ITV says that the switch-off target date should be announced within two years of… Continue reading Analogue Shutdown Date Should Be Announced Within 2 Years Of Digital, Says ITV
Like a fine wine that just gets better with age, so too does the 23 year-old episode of Fawlty Towers where Basil tries his best to make sure that nobody mentions the war. Classics lines like: “You started it. No we didn’t. Yes you did, you invaded Poland,” had 7.38 million people laughing for the… Continue reading TV Viewing Summary W/E 23/08/98
British Telecom announced a new digital communications service today which enables UK customers to surf the internet at high speeds and use the telephone at the same time over their existing telephone line.The new service operates over existing BT telephone-lines at speeds quicker than the fastest modem, on average taking just two seconds to connect… Continue reading BT Takes The Wait Out Of The World Wide Web
The Institute of Practitioners in Advertising (IPA) is to publish an updated version of a book originally published in 1974: Testing To Destruction – A Critical Look At Advertising Research. The book was originally produced by researcher, Alan Hedges; the republished version will feature additional commentary by Sally Ford-Hutchinson and Mary Stewart-Hunter.Commenting on the developments… Continue reading IPA Updates Advertising Research Critique
Transport advertiser, TDI, has secured the advertising rights for Sheffield’s Supertram and the Birmingham Midland Metro tram networks. The contracts, worth £8 million, are to run for five years. The trams offer advertising spots both externally and on internal A3 panels.TDI sells advertising on London buses, nationals buses and the London Underground. The TDI website,… Continue reading TDI Wins Sheffield Supertram Contract
Three new directors posts have been created by Chrysalis Radio.Miriam Neville has been made group marketing director at Heart 106.2, and Kevin Palmer is taking over as the station’s programme director.Ande MacPherson moves from programme controller to programme director at Galaxy 105, and these new appointments generally reflect the growth of Chrysalis Radio over the… Continue reading Appointments At Chrysalis Radio
Digital terrestrial television (DTT) broadcaster, ON Digital, is to carry two new channels produced by Carlton when it launches its service this autumn: Carlton Kids and Carlton World.Carlton kids will ‘showcase the best of children’s programming’ and will broadcast daily from 6:00am to 7:00pm. The channel will show a mix of acquired and commissioned programmes.Carlton… Continue reading Carlton Kids And Carlton World Join ON Digital
ABC //electronic has announced a 65% increase in page impressions for the Auto Trader website (http://www.autotrader.co.uk/) for its latest audit covering the period 1-31 July 1998.ABC awarded Auto Trader Interactive its third certificate, which recorded over four million page impressions.Richard Foan, ABC//electronic commented: “The increase shown in this third certificate for the Auto Trader Interactive… Continue reading Increase In Internet Traffic For Auto Trader
http://www.channel4.co.uk/“The trouble with websites is that they’re all image and no content.” This is a common refrain from those involved in new media publishing and one which the internet is only slowly beginning to challenge. The notion of a website for a website’s sake is starting to dissipate and publishers are beginning to produce material… Continue reading Website Of The Week – Channel 4
