Chris Smith, the Secretary of State for Culture, Media and Sport, yesterday said that the Government is considering allowing the BBC to receiving funding which is supplementary to the licence fee. This would include advertisements carried on some of the Corporation’s channels which have so far remained non-commercial hallowed ground.Whilst arguing that it is not… Continue reading BBC Channels May Carry Ads
It is understood that the Incorporated Society of British Advertisers (ISBA) is currently discussing with its members ways of changing the system by which TV airtime is bought for advertisers.According to this week’s Campaign, the Society is recommending to members that they encourage their agencies to demand more guarantees of audience delivery from the broadcasters.… Continue reading ITV Trading System Comes Under Further Scrutiny
The Daily Telegraph tomorrow launches a new weekly media section, pitting it against The Times‘ Friday media pages. The section begins as just one page of media coverage, edited by Tom Leonard.MediaTel’s weekly media industry focus and analysis, mediawatch, appears each Friday in The Times’ media pages.Daily Telegraph: 0171 538 5000
Scottish Media Group (SMG) has given up on its plans to move into video publishing through the acquisition of VCI (see SMG Makes £31m Offer For VCI Video Publisher), and has sold its 26.4% stake in the company to rival bidder, Kingfisher (see Battle For VCI Mounts).SMG originally made an 80p per share takeover offer… Continue reading Scottish Media Surrenders VCI Bid
Channel 5’s coverage of the European Championships qualifier between Luxembourg and England last night was watched by an average of 5.31 million people, with a peak audience between 9pm and 9:15pm of 6.13 million, according to unofficial overnight terrestrial viewing data.This figure is the highest audience that Channel 5 has received since it came on… Continue reading England v Luxembourg Gives C5 Record Audience
Sky Digital’s Pub Channel, planning to launch later this year, is currently in discussions with advertisers to offer in-pub promotions that link-up with the channel’s content. One of these ideas is to offer scratchcards to pub customers which will promote new drinks and brands.Around 40,000 UK pubs (56%) currently subscribe to BSkyB in order to… Continue reading Sky’s Pub Channel To Offer Promotional Advertising
Ericsson has launched ‘Internet Advertiser’, which it claims is the industry’s first intelligent network application that distributes targeted advertisements and guarantees that adverts are viewed by internet users.With Internet Advertiser, internet service providers (ISPs) can provide free or low cost internet access to subscribers while generating increased revenue from advertisers, says Ericsson. The system allows… Continue reading Ericsson Launches Internet Ad Targeting
Male television viewers show little curiosity about characters’ motivations for violence in films and TV programmes and are inclined to be dismissive about violent acts, according to new research from the Broadcasting Standards Commission (BSC).The report includes an analysis of the reaction of men and women to the portrayal of domestic violence on television. It… Continue reading Men Inclined To Be Dismissive About TV Violence, Finds BSC
Granada yesterday sold its 6.5% stake in BSkyB, its main rival in the digital television battle. Granada sold its chunk of the group directly to BT Alex Brown, the investment bank, for £429 million.BT Alex Brown are understood to have bought Granada’s BskyB shares for 400p each, and sold them on for 404p to a… Continue reading Granada Sells Stake In BSkyB
