In conjunction with its World Cup promotions (see The Times To Offer World Cup Supplements), The Times has reduced its weekday cover price to 30p. It was previously 35p.This offer is to run throughout the World Cup and the price may or may not be increased after the competition is finished. A spokesperson for News… Continue reading Times Reduced To 30p For World Cup
Head of advertising at Channel 5, Polly Chochrane, has been poached by Channel 4 to fill its newly-created controller of marketing post. She will coordinate Channel 4’s digital services marketing, as well as on and off-air advertising and promotions.Cochrane has been with Channel 5 since its launch and previously worked at the Guardian Media Group.Channel… Continue reading C5’s Head Of Advertising Moves To C4
The total quality market saw an overall fall in circulation for November-April 1998 of 1.3% year on year to 5.742 million. The Independent again suffered badly, with a fall of 12% though the Observer was close behind in terms of losses with a drop of 9%. Only the FT put in a strong performance, seeing… Continue reading National Newspaper Round-Up – April
GWR group director of sales and marketing Simon Ward is predicting a bumper month for commercial radio during the World Cup tournament. He says that advertisers will increase radio spend in “the face of disrupted TV schedules, unpredictable TV pricing and audience confusion.”Ward adds: “All the indications are there for a very good month, particularly… Continue reading GWR Chief Predicts Bumper Month For Radio
Carlton Communications today announced financial results for the six months to 31 March which show a rise in pre-tax profits (excluding digital TV) of 8% to £171.9 million. Including digital TV’s losses of £6.2m, pre-tax profits were up 4% year on year. Turnover increased 3% to £920.6m.Turnover in Carlton’s television business rose by £7m to… Continue reading Carlton Sees Profits Rise
Quality Market The total quality market saw an overall fall in circulation for November-April 1998 of 1.3% year on year to 5.742 million. The Independent again suffered badly, with a fall of 12% to 225,413 though the Observer was close behind in terms of losses with a drop of 9% to 417,009.Only the FT put… Continue reading National Newspaper Round-Up – April
The Racing Post has captured almost all of the Sporting Life ‘s sales, following the Life‘s temporary suspension of publication (see Sporting Life To Close), according to initial figures from the Mirror Group.A week after the Post was left as Britain’s solo racing paper, early circulation reports indicate that the “conversion rate” from Life to… Continue reading Racing Post Captures Sporting Life’s Sales, Mirror Claims
Publishers Myatt McFarlane have launched a new family title aimed at B, C1, C2 parents called Family Active.The national title went on sale on last week with an initial print run of 80,000 copies. It is priced £1.95 and is published monthly.Myatt McFarlane: 0161 928 3480
The recent success by the Periodical Publishers Association (PPA) in persuading the Independent Television Commission (ITC) to relax its regulations on masthead programming was described by a television producer yesterday as possibly being a Pyrrhic victory.Peter Bazalgette was speaking at the PPA’s Magazines ’98 conference at which the television and magazine publishing industry examined the… Continue reading Masthead Programming: Breakthrough Or Pyrrhic Victory?
ITV has unveiled the team which will provide commentary and analysis of the channel’s World Cup coverage this summer, and describes it as ‘the best in the field’.England manager Glenn Hoddle may be joining the commentary team depending on England’s performance in the competition. Two of England’s previous managers, Bobby Robson and Terry Venables will… Continue reading ITV Announces World Cup Coverage Team
