Omnicom has announced the merger of GGT Group’s BDDP Worldwide and TBWA International to create a new entity called TBWA Worldwide. The move has been expected for some time, following Omnicom’s purchase of GGT for £143 million (see
Total national newspaper circulation was down by 3.1% year on year for the ABC period November 1997-April 1998, from 28.3 million to 27.4 million. The Sunday People went down 11.2% year on year while the Independent continues its decline – down 12%. The only newspaper showing a significant increase in sales was the FT which… Continue reading National Newspaper ABC Summary – April
The European Newspaper Publishers Association (ENPA) has said it will use the European Court of Justice to challenge the legal basis on which the EU has banned tobacco advertising (see MEPs Vote For Tobacco Ad Ban).The World Federation of Advertisers has also called on the European Parliament to prevent the law being adopted in its… Continue reading EU Tobacco Ban To Face Challenge
Tuesday The PPA’s Magazines ’98 conference and exhibition starts at the Queen Elizabeth II Conference Centre, Westminster.The Retail Prices Index for April will be available at 9:30am.Newsquest Quarter 1 financial results are due to be released.Wednesday The second and final day of Magazines ’98 takes place.Carlton Communications will be releasing interim financial results.The Department for… Continue reading The Week Ahead
The introduction of a new ratings-based trading system for outdoor poster advertising would benefit media owners but not advertisers according to new research by poster specialist Concord.The study, commissioned by Rosemary Taylor Associates, was conducted in order to learn more about attitudes towards outdoor audience researcher, Postar, and to discover opinions on the possible introduction… Continue reading Outdoor Ratings Proposal Greeted With Reservation
The long-running takeover bid for outdoor advertiser More Group by French rival JC Decaux may be complicated even further by a new acquisition announced by More today.More has bought the regional billboards business Town & City for £6.6 million. Town & City has outdoor advertising sites in the Granada, Tyne Tees and Central regions and… Continue reading More Complicates Decaux Merger With New Acquisition
Media group Pearson has bought the US publishing group Simon & Schuster from Viacom for $4.6 billion (£2.8 billion).Pearson will then sell the reference and business part of the publisher to Hicks, Muse, Tate & Furst Inc., a US investment group, for $1 billion. This will leave Pearson with the education divisions.Pearson: 0171 411 2000
It is reported in the 15th May edition of Press Gazette that Inside Sport has been suspended following the liquidation of publisher Brackenbury. The title launched last year (see Britain Gets Inside Sport) into a crowded market which had already seen the closure of Sky Sports Magazine.Phonecalls by Newsline to the magazine have not been… Continue reading Inside Sport Suspended
Newsquest, the largest regional newspaper publisher in England, has announced today that it has agreed to acquire Review Free Newspapers Limited for £6.07 million. The takeover is subject to approval by the Secretary of State for Trade and Industry.Review Free Newspapers had a turnover of £3.51m in the year to 31 December 1997 and is… Continue reading Newsquest Buys Heartbreak Newspaper Group
Emap Radio has appointed marketing directors for two of its major radio brands. Brendan Moffett has been appointed marketing director for the group’s middle youth brand Magic while Cath Murphy has been appointed marketing director for Emap’s FM stations and ‘Big City’ brand.According to Emap, these appointments are the first step in building the profile… Continue reading Emap Radio Appoints Marketing Directors
