The ITC has issued a warning to the Christian Channel Europe stating that it has breached Programme Code by featuring on-screen fundraising.The channel’s Good Morning Europe programme publicised a leaflet produced by the Christian Channel and encouraged viewers to return a coupon from it and to send a donation. The ITC code decrees that religious… Continue reading ITC Warns Christian Channel Over On-Screen Fundraising
NTL has been awarded the contract to construct and operate the digital terrestrial TV networks for ITV and C4’s services, which will be called Digital 3 and Digital 4. The contract is worth £250 million.Digital terrestrial television is due to launch in the UK in the Autumn though it will be preceded by BSkyB’s digital… Continue reading NTL Wins Contract For ITV/C4 DTT
“The times they are a changin’”. Thursday was a true upset in the world of soaps: Emmerdale put out an hour long episode and the BBC wisely tried evasive action by moving Eastenders to an earlier seven o’clock slot. An obvious attempt to avoid a fall off of viewers. The result was a whitewash, Eastenders… Continue reading TV Viewing Summary W/E 15/03/98
Omnicom has announced that it has bought UK below-the-line agency Claydon Heeley for an undisclosed sum.Claydon Heeley has billings in the region of £68 million and plans to double its UK staff to 200 over the next two years. Its clients include British Airways, Pepsi ,Guinness, Ford and Unilever and it recently won contracts for… Continue reading Omnicom Buys Claydon Heeley International
Allsports has signed a deal with Sky to sponsor its coverage of the 1998/9 Coca-Cola Cup season. The first match to carry the endorsement will be the final between Chelsea and Middlesborough on Sunday 29 March.Associations will be made on all opening and closing credits with both visual and verbal references. There will also be… Continue reading Allsports To Sponsor Coca-Cola Cup On Sky
On 11 March the Advertising Association held a meeting with Lord Simon, the UK minister for trade and competitiveness in Europe, to discuss three issues: ˇ the recently-adopted Communication from the Commission, following up the Green Paper on Commercial Communications ˇ Article 169 infringement cases and the Commission’s response to them ˇ the arrangements to… Continue reading UK: AA meets Lord Simon
The European Parliament’s Environment Committee has postponed a vote on the Schnellhardt Report on the labelling, presentation and advertising of alcoholic drinks, following calls for further discussions. The report – which aims at bringing the labelling and advertising of alcoholic beverages into line with a 1979 Directive on foodstuffs – will create new rules for… Continue reading EU: Rule changes postponed
Unofficial BARB figures report that Channel 5 achieved its best ever week in terms of viewing figures for the week ending 22 March.The channel averaged a 4.6% audience share, beating its previous best of 4.2%. Thursday’s The Real Monty is being hailed as C5’s highest rating ‘documentary’, attracting 2.2 million viewers – a 12% viewing… Continue reading Channel 5 Achieves Its Highest Weekly Viewing
J.Sainsbury, one of Britain’s largest supermarket retailers, is about to conduct three-month tests in 13 stores of a new interactive touch-screen technology, imported from the US. The screens are advertising points for manufacturers who pay to advertise special discounts to customers. Sainsbury is the first European retailer to introduce this type of technology, which if… Continue reading UK: Supermarket touch-screens
The PPA is seeking a change in ITC ruling to allow masthead programming on terrestrial television channels. In a submission presented to the ITC today, the PPA calls for ‘masthead programming across the full television spectrum’.Currently, ITC code only allows masthead programming on cable and satellite channels. The PPA argues that these programmes have not… Continue reading PPA Calls For Extension Of Masthead Programming
