The current Fosters Ice ad has provoked 132 viewers to complain to the ITC on the grounds that it is offensive.The ad features an elderly Bushman searching for water and, as part of a traditional method, finding a toad from which to extract water. A kangaroo bounds into view, knocks the toad from the man’s… Continue reading Fosters Ice Gets A Chilly Reception
1997 is likely to be the best year for cinema attendance figures in the EU for a decade. The European Audiovisual Observatory in Strasbourg estimates that audience figures for the EU will reach about 742 million, up by 5.8 per cent over 1996. Spain and Germany have seen the strongest growth in the first half… Continue reading EU: Bumper year For Cinemas
Channel 5 will be revamping its news output by creating a new half-hour midday programme and moving its evening bulletin from 8.30pm to 7.00pm. The changes begin on January 5.Channel 5 claims that 41% of 5 News‘s viewers are aged between 16 and 44 compared to 35% for the BBC’s Nine O’Clock News, 34% for… Continue reading C5 Revamps News Coverage
BT Internet has experienced a large increase in its Internet subscriber numbers, according to the latest estimates from EMAP Online.At the end of March BT was estimated to have between 28,000 and 31,000 subscribers but by the end of October this had risen to between 70,000 and 85,000, displacing UUNET Pipex Dial from the number… Continue reading BT Internet Shows Large Increase In Subscribers
The ICC working party on advertising in the interactive media is meeting on 5 November in Paris to discuss revised guidelines on marketing on the Internet. The meeting will hear that the ICC “believes that marketing and advertising on the Internet, World Wide Web and online services should reflect the highest standards of ethical conduct… Continue reading EU: Interactive Media Guidelines
The German government has re-affirmed its implacable opposition to the EC tobacco ad ban. The government has indicated that if the directive is adopted on 4 December, it will challenge the legal base on the grounds of adequacy and proportionality and in respect of the European Convention on Human Rights. It has recalled with approval… Continue reading DE: Determined Stance By Germans
Some spirits advertisements on TV in the US now carry a six second “responsibility reminder”, one of which says: “People of legal drinking age should enjoy alcohol responsibly, but don’t drink if you are under 21.” Others feature reminders against drinking alcohol and driving, or drinking alcohol while pregnant. The move is at the initiative… Continue reading US: New TV Advertising Practice
Sky has launched a World Cup 98 Website in association with Budweiser. The site can be found at http://www.sky.co.uk/worldcup and features news, fixtures and TV coverage information.The sponsorship is part of Budweiser’s wide-ranging association with the event and represents an increasing willingness for high-profile brands to become sponsors for sporting Websites. In the summer Land… Continue reading Sky Teams Up With Budweiser For Website
A special edition of Harden’s London Restaurants 1998 will be given away with next Sunday’s (9 November) London and the south east editions of the Observer. The promotion is to be supported by a TV and radio campaign created by Ogilvy & Mather; media buying was conducted by New PHD.The Observer Press Office: 0171 239… Continue reading Free Observer Restaurant Guide
The cable consortium represented by On Demand Management is on the verge of a second pay-per-view movie deal, this time with Columbia Tristar pictures. The group, comprising Telewest, NTL, General Cable and Diamond Cable Communications, is expected to announce the details of the contract this week.On Demand recently completed a similar deal with Warner Brothers,… Continue reading Cable Consortium Forging Second PPV Deal
