More Industry News articles

The latest Establishment Survey for June 1997 is now available in full. Subscribers can access this by selecting Television from the drop down box and scrolling down to the Establishment Surveys section.

Radio and television companies are uniting to form an attack on the BBC’s commercial activities which they see as an unfair use of licence fee money. The ITV Association, representing all ITV companies, and the Commercial Radio Companies Association are to meet sometime next month to discuss a possible public lobbying of the Corporation’s pay… Continue reading Increased Pressure On BBC Promotions

The BBC’s ABC1 women’s magazine, BBC Family Life , has appointed Kate Przeslawski as deputy ad manager. She moves from the position of senior sales executive at She magazine and will report to ad manager Hayley Granston. In addition, Penny Bell has joined the title as marketing and sponsorship manager, leaving the same post as… Continue reading Appointment Briefs

Future Publishing is launching a one-off publication on December 18 as a companion to its Official PlayStation Magazine . The Official PlayStation Tips magazine will be a detailed inside guide to PlayStation games this Christmas.The 116-page issue will contain “vital gaming information” and retail for £3.99.…Future will also be heavily promoting its Official Playstation Magazine… Continue reading Future Launches One-Off Title

An ad by insurance company Direct Line has been suspended by the ITC following a number of complaints from rival businesses. The ITC is investigating the legitimacy of the complaints which argue that the ad portrays traditional insurance brokers in a damaging way. Broadcasters have been told not to transmit the advertisement until the ITC… Continue reading ITC Suspends Insurance Ad

New CIA MediaLab research has uncovered four types of MediaSpecies which react differently to advertising and marketing. The study, based on work with 20 focus groups, shows how these four personality types feel and react toward marketing campaigns across all media (TV, press, posters, direct mail, sampling, sponsorship and advertorial campaigns). MediaLab believes that ad… Continue reading Advertising: Cynics, Aquiescents, Enthusiasts & Ambivalents

The merger between MAID and Knight-Ridder (subscribers see MAID Shareholders Approve Knight-Ridder Takeover) will see the loss of around 450 jobs at the resultant online information provider, Dialog Corporation. The group is attempting to cut its workforce by 24% in order drive down operation costs of the enlarged Dialog group. So far 70 jobs have… Continue reading 450 Jobs To Go At Newly-Formed Dialog

This week is the last week to grab the chance of winning a Nintendo 64. If you haven’t yet filled out the MediaTel questionnaire then do so post-haste in order to be entered into the draw. Good luck…

Titan Magazines is to launch a title dedicated to the extra-terrestrial beast in the Alien sequence of films. The magazine, Aliens Comic Magazine, will launch to coincide with the opening of the fourth film in the series, Alien: Resurrection. The first issue will feature a guide to all the Alien films as well as the… Continue reading An Alien Launch

Thursday Newsline interview with Capital Advertising’s group sales director, Fru Hazlett. Also, overnight viewing figures for Channel 4’s screening of Trainspotting.Friday Report from the Channel 5 And Other New Television Prospects Admap Conference. Perfect 10 magazine launches.Also this week: A TV round-up for October will appear on Newsline.