In conjunction with the launch of the Express‘ new business section EX (subscribers see EX Express), the paper is running a direct mail money-off promotional campaign.Vouchers are being sent to the self-employed and small business owners who are not currently Express readers. They offer the paper for 50p off the Express On Sunday (taking it… Continue reading Express Voucher
After the stockmarket nosedive on Monday and Tuesday badly affected media stocks (subscribers see Media Shares Hit Hard In Stockmarket Nosedive), the majority of media companies staged a comeback during the week which broadly mirrored the recovery of other sectors.Some normality had returned by Wednesday when Martin Sorrell, chief executive of WPP Group, bought a… Continue reading Sharewatch W/E 31/10/97
Monday The Institute of Practitioners in Advertising launches its biennial IPA Advertising Effectiveness Awards.Tuesday BBC News Online launches on the Internet as a 24-hour rolling news service, a week before News 24, its TV counterpart. A preview of the site can be found at http://news.bbc.co.uk/.A Profile Commentary, looking at which magazines C1 25-34 Women read,… Continue reading The Week Ahead
Liz Bestic has left the newly-launched BBC Family Life magazine to edit Fun For Kids , the title which was sold by DMG to Myatt McFarlane plc in September.It is planned that the bi-monthly title will turn monthly in March with the issue cover-dated April 98. The first issue under Bestic will be on sale… Continue reading Kids Title Appoints New Editor To Go Monthly
UK households spend more money on food and non-alcoholic drinks than anything else according to this year’s Family Spending report from the Office for National Statistics. The 1996-97 report shows that average weekly expenditure is up from £290 in 1995-96 to £309 now. An average of £55.10 per week of this is being spent on… Continue reading Family Spending Goes On Food
The appearance of digital TV in the UK will cause a continuing decline in readership for newspapers and magazines, a report from Oliver & Ohlbaum suggests.UK Pay TV – Winners and Losers to 2007 predicts that the new broadcast medium will offer more news and information, which will hit newspapers, while more niche lifestyle channels… Continue reading Print Media To Be Hit By Digital TV, Report Says
Extreme sports title Xtreme Lifestyle has folded after only nine months. The magazine had been hoping to reach a circulation of 60,000.In a separate development Future has said that it has postponed its launch of another extreme sports title, No Limits World , due to lack of shelf space. The magazine was due to launch… Continue reading Sports Titles Hit Trouble
WPP today ended long-running speculation (subscribers see WPP May Aid Chime’s HHCL Takeover ) by confirming it will pump nearly £15 million into Chime Communications, conditional on Chime’s securing the £24m takeover of Howell Henry Chaldecott Lury.WPP will take a 29.9% holding in Chime, the public relations group headed by Sir Tim Bell. The new… Continue reading Chime/WPP Join Forces To Buy HHCL
Jazz FM 100.4 has ended its advertising sales representation contract with Katz Radio Sales, taking its sales in-house. It is planning to extend its sales operations to include the station’s record label, Café Jazbar and Internet site.Jazz FM 100.4: 0171 706 4100
Top 10 Magazines Ranked By Women C1 25-34 Readership Title Adults 15+ Audience Coverage % Profile % 1 M&S Magazine 4,431,000 267,000 20.07 6 2 Take A Break 4,950,000 220,000 16.54 4.4 3 Cosmopolitan 2,231,000 208,000 15.63 9.3 4 Marie Claire 1,827,000 203,000 15.26 11.1 5 Sky TV Guide 5,898,000 202,000 15.18 3.4 6 Womans… Continue reading Magazine Readership Profile Commentary – C1 25-34 Women
