Future Publishing’s T3: Tomorrow’s Technology Today magazine has teamed up with Dixons to produce a 24-page new technology guide. One million copies of the T3 guide will distributed over 330 Dixons stores where they are to be given away free. T3 will feature all the latest consumer technology, PC’s, digital video camcorders, hi-fis, and so… Continue reading T3 Magazine And Dixons’ Technology Guide
A quick flick through the pages of Beautiful Living reveals a world full of obscenely rich people who are unnaturally preoccupied with the decorative and aesthetic perfection of their homes ‘(not houses)’. An examination of the market position chart confirms that the Beautiful Living test issue readers are younger, richer and, presumably, more unbearable than… Continue reading First Issue Review – Beautiful Living
Minister of Public Health, Tessa Jowell, told seventeen editors of top magazines that the government is to continue its commitment to a complete ban on tobacco advertising. At the meeting held by the PPA the two groups also agreed on proposals for magazines to work closely with the government to aid the anti-smoking campaign. Jowell… Continue reading Government Affirms Tobacco Advertising Ban
The ITC has announced an amendment to its Code of Advertising Standards and Practice rule which stated that introduction and dating services must offer to match individuals for ‘long-term companionship’ in order to advertise. The revised Rule 39 has dropped this requirement and also allows the advertisement on television of telephone dating lines.The revised ruling… Continue reading ITC Amends Rules On Dating Services Advertising
WPP is forecast to bring in revenue of £1.707 billion in the year to December 1997, up from £1.691bn the previous year. The report from Merrill Lynch also suggests that there will be further growth in total revenues to £1.799bn and £1.883bn in 1998 and 1999 respectively.Pre-tax profits are predicted to grow to £175.6m in… Continue reading Growth Predicted At WPP
A report unveiled at the 1997 PPA Magazine Subscriptions Day, entitled Subscription Marketing Practices, indicates the subscriptions market is vibrant and optimistic. Conducted by Wessenden Marketing, the research investigates the industry’s approach to the subscriptions market drawing on questionnaire responses from forty-seven companies.The results show that subscriptions are becoming more significant for a publisher’s circulation… Continue reading Vibrant Magazine Subscriptions Market
While there was an overall year on year drop of 1.7% in the number of people listening to radio, commercial radio suffered less than the BBC in Quarter 3. The BBC’s total weekly reach slipped 4.4% to 26.3 million while all commercial fell 0.6% to 27.6 million.The national commercial stations did not fare very well,… Continue reading Q3 RAJAR Summary
DoubleClick, the US Internet advertising sales house is opening a UK operation in November. DoubleClick UK aims to offer a service which will centralise media planning and buying whilst providing ‘truly’ local campaigns.Advertisers will be able to buy space from a catalogue of sites in the company’s new-media sales network which spans six countries. DoubleClick’s… Continue reading US Online Ad Sales House Opens UK Office
No, its not a magazine about happy Scousers!Made Up is IPC’s new venture into the teenage/young women’s market. With an initial print run of 150,000 the title is aimed at 16-24 year olds and provides pictorial evidence that with a little help from the ‘experts’ plus make-up and new clothes people really can look better,… Continue reading Made-Up First Issue Review
