A survey by Taylor Nelson AGB reveals that 46% of respondents would be “quite interested” in buying a box to receive digital television. Only 6% however would want digital TV “as soon as it was available”.Price is obviously an important factor and most people would want it to cost under £100 while heavier viewers would… Continue reading 46% Interested In Digital Box
A number of key radio industry figures have attacked the BBC for promoting its own radio services on BBC television. The Corporation’s recent “Perfect Day” production is quite possibly the catalyst for the criticism as it is seen as a three or four minute solo-spot advertisement. An advertisement for which, much to the chagrin of… Continue reading Radio Industry Denounces BBC’s Self-Promotion
Southnews has reported a 38% year on year rise in interim pre-tax profits from £2.68 million to £3.7 million. Strong growth in recruitment advertising helped lift turnover 14% to £21m.The regional newspaper publisher said that while it was interested in further acquisitions, it was not prepared to pay the prices being asked.Southnews: 0181 424 8883
The IPA Media Policy Group has said that no ITV sales house should strike ITV-wide share deals with advertisers and agencies.The Group, headed by Ray Kelly, says that while it is acceptable to base deals on percent of total advertising or percent of total television, “it would be anti-competetive to stipulate an ITV share or… Continue reading IPA Urges Against ITV Network-Wide Share Deals
MTV Europe has announced details of its further regionalisation throughout mainland Europe and the UK. The second phase of its strategy will see programming, production and key support personnel transferring from the London headquarters to the increasingly self-sufficient regions. Ultimately, total responsibility will be given to the regions for marketing, advertising sales, human resources and… Continue reading MTV Continues To Regionalise
The weakest article in Adrenalin is the one which adorns the front cover whilst the rest are obscured by a competition flap (have a look). Why? Because this article is about Angelica, “Baywatch’s hottest new babe”. The tenuous link between adventure sports and Angelica is that she is very likely to make your heart beat… Continue reading First Issue Review – Adrenalin
Total terrestrial TV revenue for October, excluding GMTV, came in at £243.9 million according to agency estimates. Of this ITV brought in £181.3m (up 3.5% year on year), C4 brought in £51.8m (up 5.7%) and C5’s revenue was £10.7m (up from £9m in September). GMTV came in at £9.1m, down almost 7% from the previous… Continue reading TV Revenue – October
Barnett’s Taxi Advertising has produced a research model of audience coverage and frequency for taxi advertising in central London.In conjunction with MVA, which helped to develop BUSADS, Barnett’s Taxi Research uses the National Travel Survey, the London Area Transportation Survey and face to face surveys of taxi drivers to measure the OTS of adverts on… Continue reading Research For Taxi Ads Launched
Flextech Plc. has announced the appointment of Maurice Saatchi as a non-executive director. The co-founder of Saatchi & Saatchi Advertising is described by Flextech’s chairman Adam Singer as possessing “knowledge of the media and particularly the advertising industry [which] will be extremely valuable to Flextech”.Flextech is the BBC’s commercial partner in the UKTV cable/satellite venture.…The… Continue reading Flextech Appoints Lord Saatchi
