The latest CIA MediaLab Sensor survey has discovered that 66 per cent of the British public feel that the Spice Girls have been over-used in the promotion of products and services. Perhaps surprisingly, even more (68 per cent) of 15-24 year olds also felt the ‘Girls had been overexposed.The survey also appears to demonstrate that… Continue reading No More Spice Girls, Please
29/10/9729/10/97ITV Requests Treasury Payments ReductionThe ITV Network has put forward proposals to the ITC which argue that ITV’s licence payments to the Treasury ought to be reduced in the light of the more “fragmented and competitive marketplace” which ITV now finds itself. Its current payments total £400m per year.The Network has outlined the objectives which… Continue reading ITV Requests Treasury Payments Reduction
The UK cable music channel The Box will back The Brit Awards Best British Video Award for the second year running. In order to attract more votes The Box will be screening special Brit Awards features six times a day for the six weeks leading up to the event.The Braben Company: 0171 289 1616
Rupert Garret is to move to GWR’s newly-created national sales house (subscribers see GWR Announces New Sales Operation) as an agency group head. He is expected to leave his post as head of radio at BBJ Media Services later this year although no definite date has been set. He will report to the national sales… Continue reading Rupert Garrett To Join GWR
By close of trade yesterday most media stocks had suffered a bigger drop than the FTSE all share index which was down 2.6% on the previous day.One of the worst hit was Capital Radio which fell 12.8%, a drop of 66p to 451.5p, while two other radio groups were also hard hit. GWR fell 7.8%,… Continue reading Media Shares Hit Hard In Stockmarket Nosedive
Vibe FM, the new dance station owned by Essex Radio Group, is set to launch on 22 November. It will broadcast across Norfolk, Suffolk and Cambridgeshire.Vibe FM: 01702 333 711
Southern Newspapers has signed a deal with Teletext which will allow its customers to advertise both in print and on the television information service.The combined advertising package, launched at the beginning of October, allows advertisers with Southern’s 91 titles across southern England and much of Wales to advertise on Channel 4 Teletext for an extra… Continue reading Southern Newspapers Joins Forces With Teletext
ITV’s coverage of the 1998 World Cup Finals is to be sponsored by Vauxhall in what is the biggest sports broadcast sponsorship of all time. The deal, negotiated with TSMS for ITV and by Western International Media on behalf of Vauxhall, is worth over £4m. Vauxhall will be both event and broadcast sponsor as it… Continue reading Vauxhall And World Cup 1998
A G Barr has struck a deal with its Tizer brand which sees it sponsoring two music programmes in the same day. Tizer will be endorsing the 1997 MTV Europe Awards and a one-off episode of the music programme The Noise, both to be broadcast on Saturday 8 November. This in addition to Tizer’s weekly… Continue reading Tizer Double Deal Sponsorship
According to agency estimates total terrestrial TV revenue for September came in at £212.54 million. Of this ITV brought in £156.71m and C4 £46.8m.There were relatively substantial year on year losses in impacts across all categories for ITV/C4 in September. Men was the audience hardest hit, with a drop of 7.5% while the category to… Continue reading TV Round-Up – September
