Cordiant has just announced that its shareholders have agreed to the demerger plans which will see the Saatchi & Saatchi and Bates businesses split into separate companies (subscribers see Cordiant Confirms Demerger Plans).At the Extraordinary General Meeting held earlier today it was also confirmed that dealings in shares for the two companies will commence at… Continue reading Cordiant Demerger Approved
Richard Sunderland is leaving his post as associate director at Universal McCann to join the relatively young agency, Branded. Branded is led by Philip Ley, formerly BSkyB’s marketing director. Currently, there is no definite start date for Sunderland at Branded.…Saul Walkinshaw joined MediaVest on 20 October as TV buying manager, leaving his post as TV… Continue reading Appointment Briefs
Television’s leading drama, Heartbeat has increased its audience yet again this week, (16.33 million compared to last week’s 15.29 million). Despite dropping from its previously well worn position of second place to third, the drama shows no signs of losing the momentum already gained. At the other end of the scale, the new Catherine Cookson… Continue reading TV Viewing Summary W/E 12/10/97
Former Zenith Media chief executive, Christine Walker, is planning to set up a joint agency with M&C Saatchi, provisionally named Walker Media. Legal wrangles permitting, the agency will open in M&C Saatchi’s Golden Square offices on 1 January and will operate as a 50:50 joint venture.Walker is coming to the end of her year’s gardening… Continue reading Walker/M C Saatchi Venture Confirmed
Chairman of the Independent Television Commission (ITC), Sir Robin Biggam, told the European Cable Convention yesterday that cable companies must use digital television as an opportunity to develop their industry. Biggam stressed that new platforms are not only about new technology but also about programmes and that people will not buy technology for the sake… Continue reading ITC Asks Cable To Make The Most Of Digital
MediaTel today completed its transition on to the Internet with the release of Version 1 of the new Radio Database.Using the same layout and design of the other MediaTel sections, the Radio Database allows users to search for their desired station or stations by a variety of methods and then bring up a variety of… Continue reading Radio Database Goes Live
Mediapolis has won the Grand Prix prize for its Orange campaign at the 1997 Media Week Awards. The campaign also won gold for multimedia campaign of the year. Western International Media was awarded gold for best long-term media campaign and best media effectiveness for its Jack Daniel’s campaign.
IKEA yesterday launched their new design and lifestyle title, Room. Published by John Brown Contract Publishing the 100-page magazine sales at £1.00 and will have a circulation of around 500,000, distributed mainly through IKEA’s eight UK stores.Room will feature articles which reflect IKEA’s philosophy on design, environmental and global issues as well as merchandise information… Continue reading IKEA Launches Room Magazine
New research from NOP, commissioned by Northcliffe, claims that a campaign in the Sentinel will reach 52,000 more ABC1 adults in the Stoke-on-Trent area than a campaign across all of the daily national broadsheets combined, while an insertion in all of the paid-for weekly titles in the area combined will reach a smaller audience than… Continue reading Research Released On Northcliffe Title
WPP today announced a third quarter trading update which showed that the company’s UK operations, which include Ogilvy & Mather and JWT, saw an increase in revenue of 6.3% year on year to £83.9m.Figures revealed however that of WPP’s various communication companies it was the advertising section which reported the lowest growth at 6.7% year… Continue reading WPP Reports Good Quarterly Results
