PC Week , VNU Business Publications’ computer weekly, is set to expand with more editorial pages and an increased marketing budget. It has also been announced that American publisher Ziff Davis and VNU have agreed a revised licence which will ensure that VNU prints the title into the next century.There are also two new appointments,… Continue reading Expansion For PC Week
ITV chief executive Richard Eyre has announced the appointment of John Hardie as ITV’s marketing and commercial director. Hardie moves from Procter & Gamble where he is managing director, Cosmetics & Toiletries (Europe). Whilst there he has headed projects for Max Factor, Cover Girl and Old Spice.Hardie will begin work at the ITV Network Centre… Continue reading ITV Appoints New Marketing And Commercial Director
According to agency estimates total terrestrial TV revenue for September, excluding GMTV, came in at £212.54 million. Of this ITV brought in £156.71m and C4 £46.8m. There was a large month on month revenue increase at C5, where there was growth from £6.75m to £9.03m, while GMTV saw a year on year drop of 6.7%… Continue reading TV Revenue – September
Douwe Egberts coffee brand has signed a deal with Channel 4 to sponsor its comedy programme Frasier. The sponsorship, believed to be worth £350,000, will run for nine episodes beginning this Friday.…Unilever has signed a deal with Sky TV for its Persil brand to sponsor the new series of ER which begins tomorrow night and… Continue reading Sponsorship Briefs
Christine Walker, ex-chief executive of Zenith, is rumoured to be preparing the launch of a media operation in conjunction with M&C Saatchi. It is expected that the new outfit will take on the media buying and planning tasks for M&C Saatchi’s new clients.
The Guardian and the Observer have made a series of commercial appointments. Joe Clark and Stuart Taylor, ad managers for the Guardian and Observer respectively, will swap roles from 1 November to develop their internal editorial contacts and broaden their newspaper experience. Simon Cooke has been promoted to newspaper business manager, reporting to Joe and… Continue reading Appointment Briefs
Despite an overall drop in radio listening, Rajar’s Q3 1997 results show that commercial radio has again achieved a higher audience share than the BBC – 58% compared to 55%. However, virtually all local commercial stations have seen an audience reach loss compared to the third quarter of last year. Most significantly are audience reach… Continue reading Rajar Q3 1997 – Local Commercial Radio
The Department of Trade and Industry has cleared the Mirror Group’s takeover of Midland Independent Newspapers after the Monopolies and Mergers Commission said that the move would not operate against the public interest.It was announced in July that the Mirror Group had made an agreed offer of £297 million for MIN (subscribers see Midland In… Continue reading MIN/Mirror Deal Gets Go Ahead
As the web weaves itself ever farther into our private and working lives it may begin to struggle to sustain the weight of its own traffic. The latest Internet User Profile Survey published by NOP Research Group shows that one in twenty-five UK households now has Internet access; the number has risen from 400,000 in… Continue reading Web Round-Up W/E 24/10/97
While there was an overall year on year drop of 1.7% in the number of people listening to radio, from 40.293 million to 39.603 million, commercial radio suffered less than the BBC in Quarter 3. The BBC’s total weekly reach slipped 4.4% to 26.3 million while all commercial fell 0.6% to 27.6 million.The BBC’s total… Continue reading Rajar Q3 1997 – National Stations
