Radio and television companies are uniting to form an attack on the BBC’s commercial activities which they see as an unfair use of licence fee money. The ITV Association, representing all ITV companies, and the Commercial Radio Companies Association are to meet sometime next month to discuss a possible public lobbying of the Corporation’s pay… Continue reading Increased Pressure On BBC Promotions
The BBC’s ABC1 women’s magazine, BBC Family Life , has appointed Kate Przeslawski as deputy ad manager. She moves from the position of senior sales executive at She magazine and will report to ad manager Hayley Granston. In addition, Penny Bell has joined the title as marketing and sponsorship manager, leaving the same post as… Continue reading Appointment Briefs
Gordon Brown has so far announced in his Budget what is a fair boost for UK business. A 2 point reduction on Corporation Tax has been introduced taking it to 31% – an all-time UK low. This reduction and a further 2 point reduction for tax on small and medium sized businesses have both been… Continue reading The ‘People’s Budget’
This week is the last week to grab the chance of winning a Nintendo 64. If you haven’t yet filled out the MediaTel questionnaire then do so post-haste in order to be entered into the draw. Good luck…
British households are becoming more and more technologically wired up according to a new Omnibus Survey from the Office for National Statistics (ONS). Mobile phones, answering machines, faxes and the Internet are becoming the norm with over half the households in Britain having at least one of these devices. 29% of households have a home… Continue reading Britain Is Getting Connected
Billett’s, the advertising consultancy group, has issued a report detailing its opinion of the new ITV airtime sales policy which offers deals in terms of share of total broadcast spend (subscribers see ISBA Consults IPA On ITV Sales Policy). The consultancy believes that agencies should resist this policy and should receive the support of their… Continue reading ITV Sales Policy: There May Be Trouble Ahead
Future Publishing is launching a one-off publication on December 18 as a companion to its Official PlayStation Magazine . The Official PlayStation Tips magazine will be a detailed inside guide to PlayStation games this Christmas.The 116-page issue will contain “vital gaming information” and retail for £3.99.…Future will also be heavily promoting its Official Playstation Magazine… Continue reading Future Launches One-Off Title
An ad by insurance company Direct Line has been suspended by the ITC following a number of complaints from rival businesses. The ITC is investigating the legitimacy of the complaints which argue that the ad portrays traditional insurance brokers in a damaging way. Broadcasters have been told not to transmit the advertisement until the ITC… Continue reading ITC Suspends Insurance Ad
New CIA MediaLab research has uncovered four types of MediaSpecies which react differently to advertising and marketing. The study, based on work with 20 focus groups, shows how these four personality types feel and react toward marketing campaigns across all media (TV, press, posters, direct mail, sampling, sponsorship and advertorial campaigns). MediaLab believes that ad… Continue reading Advertising: Cynics, Aquiescents, Enthusiasts & Ambivalents
The merger between MAID and Knight-Ridder (subscribers see MAID Shareholders Approve Knight-Ridder Takeover) will see the loss of around 450 jobs at the resultant online information provider, Dialog Corporation. The group is attempting to cut its workforce by 24% in order drive down operation costs of the enlarged Dialog group. So far 70 jobs have… Continue reading 450 Jobs To Go At Newly-Formed Dialog
