BBC Family Life, which will launch on 23 October, is intended to fill what publishing director Gillian Laskier views as a gap in the market. It is aimed to appeal to ABC1 women who have primary school age children who need a magazine which has relevance to their lives. It will centre on family-related topics… Continue reading BBC Magazines Launch BBC Family Life
The Sci-Fi Channel will be bringing its advertising sales business in-house from BSkyB with effect from the beginning of next year. As part of the move, the channel will be bolstering its sales and support staff, headed by Mark Bradford.Since its launch in 1995 BSkyB has been representing a portion of UK ad sales for… Continue reading Sci-Fi Channel Pulls Sales In-House
Conde Nast Traveller reminds me of IPC’s Eat Soup in a number of ways. It attempts to be both informative and entertaining, so becoming a generalised consumer title covering a niche area; it flatters readers into thinking they are or could be the bone fide item (ie, a chef or restaurant critic in Eat Soup‘s… Continue reading First Issue Review – Conde Nast Traveller
Following the purchase of the dance stations Kiss 102 in Manchester and Kiss 105 in Yorkshire, Chrysalis Radio is to rename the stations Galaxy 102 and Galaxy 105 respectively. The stations’ previous owners, Faze FM Radio Ltd, had entered an agreement with EMAP Radio in order to franchise the Kiss brand; Chrysalis, however, believe that… Continue reading Radio Briefs
ITV has announced new marketing initiatives in conjunction with its children’s programming on CITV. In association with its schedule of drama and events, it is offering advertisers the opportunity to sponsor specific programmes and promotions. Advertisers are being offered the chance to use the CITV idents between programmes as a sponsorship vehicle.According to ITV its… Continue reading New Promotional And Marketing Initiatives At CITV
Press Gazette reports today that the new Irish national newspaper, Ireland On Sunday, will be launched this weekend.Incorporating the existing Sunday sports paper, The Title, the paper will be in three sections. According to the editor Liam Hayes, the paper will be “fresh, stylistic, contemporary and fast-moving.” It is backed by a consortium of Irish… Continue reading Ireland On Sunday Launches This Weekend
The Media Business has promoted three of its former associate directors to full directors. Mark Collins, Nick Lawson and David Porter have been promoted in recognition of their contributions to the growth of the agency, according to group managing director, Stephen Allan. The group’s most recent win was the £15m Video Collection International.…Giles Howard will… Continue reading Appointment News
The new teenage cable channel Rapture is to have an air-time sales team based at the ITV sales house, TSMS, which will be led by former broadcast director of Initiative Marketing, Robert Ditcham. TSMS is owned by United News & Media which also has a major shareholding in Rapture.Rapture‘s programming will target the upper end… Continue reading Rapture Sets Up Sales Operation With TSMS
How can a magazine like Cover not be a hit? It does, after all, take only the ‘best’ articles from a variety of sources and then publish them under one cover. The problem with this however is that readers may find it difficult to build a relationship with a title which shows little continuity in… Continue reading First Issue Reviews – Cover
It is reported that Anna O’Sullivan is to publish Emap Elan’s scheduled women’s magazine, Project Miriam. O’Sullivan, currently a group head at the Times, will join the post on October 6.The magazine is planned for release next spring and is described as being aimed at women in their thirties who have may have grown too… Continue reading Emap Elan Appoint Publisher For Project Miriam
