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The European Advertising and Media Forecast, published on behalf of the UK Advertising Association, records that adspend in the EU grew by 2.5% in real terms in 1996. Forecasts for 1997 and 1998 are 3% and 2.6% respectively. (Source: European Advertising and Media Forecast, September 1997).
The Belgian Flemish Socialist Party has called for the banning of all tobacco advertising in Belgium and the establishment of a ‘tobacco prevention fund’ to be financed through higher tobacco excise duties.
The German Health Ministry has repeated its opposition to an outright ban on all tobacco advertising in the EU. The minister, Mr Seehofer, has said in an interview that the experiences of other countries shows that tobacco advertising bans do not influence the overall consumption of tobacco.
The European Parliament has adopted a compromise agreement on the Council Comparative Advertising Directive. Ria Oomen-Ruijten MEP (NL, EPP), rapporteur for the Parliament’s position, emphasised the need for harmonisation to protect consumers. She said that the new agreement lays down rules that will assist consumers by insisting on objective information in the ads. While comparisons… Continue reading EU: Comparative Advertising Rules Agreed
In response to pressure from the EC concerning its position on digital TV, the Spanish government has adopted amendments to the country’s laws on digital TV on 12 September. The amendments remove the obstacles to freedom to provide goods and services which are presently hindering the commercial development of one of Spain’s two digital providers,… Continue reading ES: Government Moves On Digital TV
Bert Hardy, chief executive of European Press Holdings Limited, announced today that Peter Gould has joined the Sunday Business as advertisement director.Gould recently left the Evening Standard where he worked in the same role and has also worked for News International as managing director of City Magazines Ltd..The Sunday Business title recently became a subsidiary… Continue reading Peter Gould Joins Sunday Business
A small media company called Elmsdale Media is planning to launch a 300 film pay-per-view movie channel in direct opposition to BSkyB’s plans to launch a similar channel as part of its digital TV project.Elmsdale is currently negotiating with Hollywood studios to secure film rights for the channel, which would run on high-capacity cable systems.… Continue reading BSkyB Faces Movie PPV Challenge
McCann-Erickson was named as agency of the year at last week’s Media & Marketing Europe awards. This prize goes to the agency which, in the opinion of the judges, “delivered consistently creative solutions” across a wide range of product categories. In the awards as a whole, McCann-Erickson features six times, either with a commendation or… Continue reading McCanns Wins M&M Europe Award
The Swedish Association of Advertising Agencies has announced that it supports the Swedish Government’s ban on advertising to children, and will therefore back the Swedish Consumer Council’s campaign of trying to stop the television channel TV3 broadcasting to Sweden by means of a national boycott. The Association says that it canvassed its members on the… Continue reading SW: Agencies Support Ad Bans