Abbott Mead Vickers BBDC has won the Grand Prix at the 1996 IPA Advertising Effectiveness Awards for British Telecom’s ‘It’s good to talk’ campaign which features Bob Hoskins. The Bob Hoskins approach has been shown to be hugely successful in growing BT’s residential market with a strategy aimed at getting men to be more relaxed… Continue reading IPA Effectiveness Awards 1996
Liberty Broadcasting’s Rocket FM, one of the twenty five bidders for the new Greater London FM licence, has revealed the schedule it hopes will make it successful.Rocket says it is dedicated to “rock music, rock fans and rock culture”, broadcasting 24 hours a day with 80% of each airtime hour devoted to music. 10% of… Continue reading London Licence Bidder Reveals Schedule
Research by Alliance & Leicester’s credit card division shows that consumers of all ages and retailers alike have high expectations of Christmas 1996.It reveals for example that today’s pensioners are likely to embrace new technology: while PCs and an Internet connection are definitely not on the Christmas list, satellite TV, microwave ovens and mobile/cordless ‘phones… Continue reading Alliance & Leicester Carry Out Christmas Survey
Marketing magazine’s annual survey to find the most irritating advertisements on television, has voted Head & Shoulders the most annoying. The advert, which features a woman throwing away a hat she wore to hide her dandruff, had over half of the 500 people interviewed in the survey in a lather.The Visa Delta ‘Kerching’ advert, starring… Continue reading Head & Shoulders Advert Irritates Viewers Most
Channel 5 has announced that it has entered into a partnership with British Telecom to retune homes in Northern Ireland. BT will act as Channel 5’s agent to retune videos and other equipment attached to televisions in homes covered by the Black Mountain transmitter.Up to 350,000 households covered by the Black Mountain transmitter will receive… Continue reading BT And Channel 5 In Retuning Deal
Denise Gardiner, Research Manager at Zenith Media, has left the company, and it is understood that she is to set up her own consultancy.Zenith will soon be recruiting to fill the position. In the interim period Frank Harrison, Head of Media Information Services, will assume the role.Zenith: 0171 224 8500
IPC’s football magazine, 90 Minutes, has had a complaint against it upheld by the ASA. The complaint was to do with an advertisement for Loaded magazine featuring actress Danniella Westbrook suggestively sucking a lollipop with the words “Suck this” underneath her. The Authority felt that as 90 Minutes was aimed at 15 to 24 years,… Continue reading Complaints Against IPC Title
At this morning’s “Feast of Magazines” seminar held by IPC Magazines, Iris Burton, editor-in-chief of IPC’s Women’s Weeklies group, said she thought the market was always ready for new titles.Her comments came as part of a series of talks on IPC’s magazines which focused on both editorial and advertising matters. She went on to point… Continue reading IPC Weeklies Ready For Further Projects
The IPA Society are holding an Advertising Effectiveness Awards at the IPA on Monday November 18th. The awards have been set up to demonstrate the contribution advertising makes to business success.There will be discussions about client spending, whether clients are getting better ads and are they buying them. Speakers include Hamish Pringle the Chairman of… Continue reading IPA Effectiveness Awards Evening
MAGtrack, the media research company, has announced details of the survey it carried out on the Saturday 12 October issue of the Financial Times .The How To Spend It supplement, launched eighteen months ago, performed better than expected, with its ads generally having more consistent readership scores than the rest of the paper. Though the… Continue reading MAGtrack Carries Out FT Survey
