The Banner Computer Readership Survey will be adding three new questions to this year’s survey in response to subscriber feedback.The first addresses factors such as price, brand and cost of ownership in order to help manufacturers pinpoint areas on which they should focus when advertising. The second question investigates the length of time spent by… Continue reading BCRS Changes Survey Questionnaire
Yesterday saw the launch of the new Independent On Sunday, with a new look broadsheet and Real Life section, a revamped business section which includes sport and a brand new section in the shape of Spending – the “practical guide to travel, property and personal finance.”The main broadsheet section now has a new masthead, taking… Continue reading Review – New Look IoS
Total terrestrial TV revenue for December reached £163.55 million, an increase of 4.88% year-on-year. Of this, ITV brought in £126.55m, up 6.15% year-on-year, and Channel 4 reached £37m, up slightly by 0.76%. This brings the revenue ratio between ITV and Channel 4 to 77:23.Among the ITV companies there was very little change year-on-year. Carlton experienced… Continue reading TV Revenue – December
The Guardian relaunched its Media Section today; it is now a stand-alone supplement.The ITC will be publishing the complaints report for December and MTV will announce details of new channels at some point this week. See today’s news story.Tuesday sees the launch of Cosmopolitan’s Internet site. Cosmo’ enthusiasts will find the site at www.designercity.com/cosmopolitan. This… Continue reading The Week Ahead
IPC magazine’s Marie Claire Health & Beauty is to increase from a quarterly to a bi-monthly from March 27.Marie Claire Health & Beauty launched in 1994 as a quarterly. Over the last three years it has seen a steady growth in circulation. The magazine is now acting on demands from readers and advertisers to increase… Continue reading Marie Claire Health & Beauty Goes Bi-Monthly
MTV will announce this week that it will be launching two new music channels, one of which being aimed specifically at the UK. They are expected to be called MTV in the UK and M2: Music Television.It has long been rumoured that MTV was considering some new channel launches *(MTV Planning New Channel) and the… Continue reading MTV To Announce New Channel Launch
Paragon Publishing is sending three new computing magazines to the printers. They will join their current computing magazines; CD-ROM Series, CD-ROM Games, PC Power Platinum, CD-ROM Games Gold, Internet Today, Windows Plus, II Shareware Gold, III Edutainment Gold, Net User and Iv PC Office.Nintendo 64 Magazine is the first of the new launches to go… Continue reading Paragon Launch 3 New Computing Titles
The slow economic recovery among Britain’s agencies could grind to a halt altogether. This warning comes from accountancy firm, Willott Kingston Smith.According to the report, agency profits have shown modest increases, but this is as a result of tight controls on operating costs rather than billing increases. Agencies are also losing business to direct marketing… Continue reading Report Questions Marketing Sector Growth
According to Media Week, Channel 5 is offering major advertisers as much as 20% off of ITV prices for most audiences on a 10% share deal. It is also reported that it has signed a deal with TMD Carat.C5 has apparently estimated its audience figures for its first year and is predicting an 11% share… Continue reading C5 Offering 20% Discount Deals
Chris Evans yesterday announced that he would be leaving BBC Radio 1’s Breakfast Show at the end of March. His decision follows various wranglings with the station’s controller Matthew Bannister, though the catalyst seems to have been the fact that his request to have every Friday off was refused. In the past he has failed… Continue reading Evans Leaves Radio 1
