MediaTel, the UK’s biggest media database, now almost entirely accessible via the Internet, launches its new Press Database service and a redesigned look to its complete web product this afternoon.The new Press Database offers users a number of improved features which allows access to information on press circulation and readership data quickly and easily. The… Continue reading MediaTel Launches New Database
Qualities The Times and Daily Telegraph were once again way ahead of the opposition amongst the daily quality titles. The News International title experienced a year-on-year sales increase in December of 14.78% to 740,709 copies while the Daily Telegraph increased its circulation by 9.2% to 1.132 million. The Guardian remained stable, registering only a slight… Continue reading National Press Round-Up – December
Future Publishing has just released its first film related title, Total Film Magazine. Total Film went on sale at a special introductory price of £1. Published monthly, the normal price will be £2.50.Matt Bielby, the Editor, sets the scene for the title in his opening note, “You’re holding up a magazine that’s right up your… Continue reading First Issue Review: Total Film Magazine
Most sectors had a quiet week though agencies AMV.BBDO and CIA both performed well, with AMV rising from 651p at the start of the week to 678.5p by Friday as a result of it winning Campaign‘s Agency of the Year Award. CIA was buoyed by a mention in Media Week‘s Agency of the Year list… Continue reading Sharewatch – W/E 10/1/97
The Guardiannewspaper was due to re-launch its media section today. This has been postponed until next Monday. The new media section will be an expanded stand alone supplement. The company say that today is too near to Christmas for a new launch.Film and TV Week, IPC’s new listings’ magazine, launches tomorrow. The title is to… Continue reading The Week Ahead
The Advertising Association has forecast that UK advertising expenditure will rise by 5% ,on constant prices, during 1997. The AA also predicts that ad expenditure for 1996 will reach £11.73bn.Job vacancies have reached their highest in 20 years and classified advertising should benefit accordingly. Print revenue should profit greatly from the classified advertising boom and… Continue reading Ad Expenditure On The Up
A glossy magazine for high flying Irish men and women living in Britain is in the publishing pipeline. Crack?, Irish slang for what’s going on?, is the name of the proposed title. But, the people behind the headline need to raise at least £350,000 to get the monthly magazine off the drawing board and into… Continue reading Its A Cracker
A report by Mintel International has found that women have little allegiance to specific magazines. 60% of women surveyed said that they regularly read one or more women’s title, but only 31% claimed that they stick to the same publication. 20% browse before buying and 17% find themselves persuaded to buy by the front cover.… Continue reading Women Are Unfaithful To Magazines
Hot on the heels of The Times announcing that it has passed the half-million mark for registered readers of its Internet site (Newsline 8th January 1997), the Electronic Telegraph has reached the same milestone.Danny Meadows-Klue, from the Electronic Telegraph’s new media department, confirmed to Newsline that the number of registered users at the beginning of… Continue reading Telegraph And Times Neck And Neck On The Net
Northcliffe Newspaper Group has begun the new year with new staff in the advertising department. The London-based department has seen Sonia Edwards become group head of display advertising, reporting to the London sales director, Debbie Kinlay. Helen Lawson joins Clairedy Gardiner-Hyne as a senior advertisement manager and Jonathan Lancaster from AMRA has been recruited to… Continue reading Northcliffe Newspapers Makes New Appointments
