Representatives from the PES, EBRS and EMS gave presentations concerning the present success and future development of their respective surveys at the MRG evening meeting held on Tuesday (19/11/96).Katherine Page, Director of RSL Media began by making clear the fact that the three surveys do have their own separate contexts and exist for different purposes,… Continue reading MRG Evening Meeting: International Media Surveys
Agency estimates for October show that total revenue for Channel 4 and ITV reached £224.16m, an increase of 10.4% on last year. ITV revenue increased by to £175.16m whilst Channel 4 pulled in £49m.Amongst ITV franchises the two London companies had the biggest increases in revenue share across the network: Carlton’s increased by 0.85% points… Continue reading TV Revenue – October
A survey carried out by RSGB on behalf of Vogue magazine has said that the top quality monthly magazines are the key to successful cosmetic and fragrance marketing and that newspaper supplement/reviews emerged as weak performers.The main object of the research was to examine the dynamics of the cosmetic and fragrance markets, with 1,006 face-to-face… Continue reading Vogue Carry Out Research Into Quality Monthlies
Attic Futura, publisher of Sugar, is rumoured to be planning a new young women’s title for launch next year.Though the company would not comment, the new title will probably be a monthly aimed at a slightly older audience than Sugar, competing with magazines such as Emap’s Just Seventeen and IPC’s 19.Young Women’s Market ABC Year-on-Year… Continue reading Attic Set For Women’s Launch
The ITC has advertised a single licence to provide an additional service or services on the spare capacity of the Channel 5 frequency.Applicants will be free to propose any mixture of teletext or similar services on an open access or closed group basis. The ten-year licence will be awarded depending on the highest cash bid.… Continue reading ITC Advertises For Additional C5 Services
According to a Datamonitor report, advertising spend in most drinks markets will decline as a proportion of marketing spend between now and the year 2000, while below-the-line activities such as PR and sponsorship are set to increase their share.The report states that the importance of PR and sponsorship will increase as marketers continue to move… Continue reading Drinks Ad Spend Will Decline According To Report
Economic consultancy London Economics and the Bozell agency group are launching a joint venture called Marketing Development Audits (MDA) which will attempt to measure the effectiveness of advertising and other types of marketing.Econometric techniques, which will be able to leave out factors such as sales promotions, will be used to assess campaigns in terms of… Continue reading Ad Effectiveness Venture To Launch
ITV has signed a deal giving it coverage of the UEFA Champions League until the year 2000. The new three year deal gives ITV exclusive British rights to the newly extended Champions League for three seasons from 1997/98.ITV has screened the Champions League since it was created five years ago and has achieved audiences of… Continue reading ITV Keep Rights To Champions League
The Independnet Television Commission has issued a formal warning L!ve TV, the Mirror-owned cable channel, over repeated compliance failures which culminated in breaches of the ITC’s Programme, Sponsorship and Advertising Breaks Codes in September and October.The Commission believes that “undue prominence” was given to the Daily Mirror in a news item on the Duchess of… Continue reading Formal Warnings Issued Against Live TV
ITN and the ITV Network Centre, on behalf of the ITV companies, have agreed a new five-year contract for the provision of national and international news. The new contract will run from 1 January 1998 to 31 December 2002, which includes a reduction price for 1997.ITV Network Director Marcus Plantin said, “This has been a… Continue reading ITV Signs New News Contract
