The new title from Bauer was launched today at the bargain price of 20p. Enjoy! magazine is aimed at 18-34 women and claims to bridge the gap between teen titles and the traditional women’s weeklies. The question is, is there a gap to be bridged? The editorial content of the magazine is much the same… Continue reading Enjoy! – First Issue Review
The ITC has announced that it will be inviting applicants to apply to run the local cable delivery franchises for Milton Keynes and Lothian.The fifteen year Milton Keynes licence will cover around 134,000 homes, whilst the Lothian franchise will pass 63,000. A cash bid must be made by any applicants and the deadline for proposals… Continue reading Cable Franchises Advertised For Milton Keynes And Lothian
The Times has launched its second price promotion this summer, with today’s price dropping to 10p if a voucher is presented from yesterday’s edition.News International would not comment on whether this promotion would replace the current cut-price Monday edition, costing 10p instead of 30p, which will cease when the summer officially ends. When the Times… Continue reading The Times Drops Price Again
The top US rated children’s broadcast service, Fox Kids Network, is set to launch in the UK on October 19 as part of BSkyB’s new multi-channel package *(BSkyB Unveils New Channel). Following the termination of Fox’s talks with Flextech for the acquisition of TCC *(Flextech Cease Negotiations With Fox Over TCC), Fox Kids UK will… Continue reading Fox Kids Network Set For UK Launch
According to a report in Sunday Business Channel 5 may have to reduce the advertising revenue forecasts it made to shareholders.It is believed that forecasts of £100m in ad revenue will have to be reduced to £40m after advertisers raised questions about the quality of programmes being offered. As a result of this, shareholders, which… Continue reading C5 May Need To Revise Ad Revenue Forecasts
The Institute of Practitioners in Advertising has released its second ISBA members tracking study, which looks at the IPA effectiveness initiative and attitudes to advertising as an effective business tool.The key findings of the research include: consumer advertising still dominates the marketing mix with 87% of the sample rating it to be very important (up… Continue reading IPA Publishes Tracking Study
IPC has announced that Linda Swidenbank will be the new publisher of Essentials and Woman & Home. Currently publisher of the gardening and photographic titles within the Science and Special Interest Group, Swidenbank first joined IPC in 1989 as assistant publisher on Woman’s Realm, Woman and Me. Her appointment will be effective from October 28.…The… Continue reading IPC And AA Appointments
The raft of financial results announced last week caused moderate share price changes amongst the newspaper and television markets.The main news was the announcement of a joint venture between BSkyB and Scottish Television alongside STV’s report of record profits *STV Announces Record Profit. This put STV shares ahead by 3p to 702.5p on Thursday –… Continue reading Sharewatch W/E 13/9/96
Enjoy!, a new weekly title from Bauer Publishing, is available in shops from today *(New Title From Bauer). The publication is aimed at women aged 18-34 and will be reviewed later this week.Abbot Mead Vickers announces its interim results tomorrow. An increase in pre-tax profits from £3.5m last year *(Abbot Mead Vickers Results) to £4.5m… Continue reading The Week Ahead
