The IPA Society are holding an Advertising Effectiveness Awards at the IPA on Monday November 18th. The awards have been set up to demonstrate the contribution advertising makes to business success.There will be discussions about client spending, whether clients are getting better ads and are they buying them. Speakers include Hamish Pringle the Chairman of… Continue reading IPA Effectiveness Awards Evening
Liberty Broadcasting’s Rocket FM, one of the twenty five bidders for the new Greater London FM licence, has revealed the schedule it hopes will make it successful.Rocket says it is dedicated to “rock music, rock fans and rock culture”, broadcasting 24 hours a day with 80% of each airtime hour devoted to music. 10% of… Continue reading London Licence Bidder Reveals Schedule
A new research study has been carried out by the Newspaper Society into the role media plays in influencing consumer decision making. Consumer’s Choice III, carried out by BJM Research and Consultancy, examined behaviour across a wide range of goods and services.Some of the main findings were: 62% of people said regional press had the… Continue reading Newspaper Society Carry Out Media Study
Future Publishing have bought Aspen Litharne’s seven magazines and exhibition interests. The title’s purchased are Cake Decoration , Cross Stitch , Needlecraft , Machine Knitting News , Machine Knit Today, Sew Today and Christmas Baking as well as the Cake Decorating, Sugarcraft and Baking Show.Commenting on the deal, Future Publishing’s managing director Greg Inham said,… Continue reading Future Acquire Aspen Titles
CIA has confirmed that it has been issued with a writ by Yorkshire-Tyne Tees Television for the sum of over £800,000 as its dispute with Laser now enters a legal phase *CIA Looks To ITC For Arbitration.YTTV, which is represented by Laser, is seeking the money which it claims CIA owes it for the share… Continue reading YTTV Issues Writ Against CIA
The London Financial News, the weekly financial newspaper which launched this year * Weekly Financial Newspaper To Launch, has suspended its publication due to financing difficulties. It is believed that around £500,000 is being sought to prop up the venture, with Chris Anderson, former owner of Future Publishing, being named as a possible backer.The paper… Continue reading London Financial News Suspended
Ray Hall, currently director of marketing and communications at VFD, has been appointed general manager of the ABC, joining the new chairman Geoffrey Copeman.Richard Foan, deputy chief executive of the ABC, has also been asked to set up a new electronic media auditing company with a view to running it when it is fully funded… Continue reading Ray Hall To Run ABC
News Corporation, Rupert Murdoch’s global media business, has reported flat profits for the first quarter to the end of September. Pre-tax profits came in at A$285m compared with A$284m for the same period last year. Operating revenue was A$3.15bn, slightly higher than last year’s A$3.13bn.The News International arm of the company reported that its newspapers… Continue reading News Corp Profits Virtually Unchanged
According to initial forecasts the Tyson-Holyfield boxing match, shown in the early hour of Sunday morning, attracted an estimated 420,000 pay-per-view customers. The figures are being seen as proof that there is a future for pay-per-view in the UK as there had been criticism that viewers would be unwilling to pay twice for top sporting… Continue reading Tyson-Holyfield Overnights
IDG Publishing has relaunched its Appletalk magazine in a bid to create a wider appeal for the title. It will now be called PowerPC Dealer. A spokesman at the company told Newsline that overall the magazine would change very little, though editorial would be expanded to have a wider focus and pagination would be increased.IDG:… Continue reading New Identity For Appletalk
