TV revenue for August, traditionally the lowest month of the year, came in at £138.7m – up 9.2% on the same period previous year, based on MediaTel’s agency estimates. Channel 4’s revenue was estimated to be £30.97m – 17% up on August 1994, and the second highest year on year increase so far in 1995.… Continue reading TV Round Up – August
It is speculated that BSkyB is to launch a bid for Coronation Street from ITV at the next renegotiation of its contract.The move comes after the controversial acquisition of major sporting events from terrestrial television – the acquisition of Coronation Street would damage ITV as well as cause an angry backlash from 18m viewers.It is… Continue reading Threatening Sky Over ‘The Street’
Unofficial overnight viewing figures for the Ryder Cup, which was transmitted on Sky this weekend show it attracted a peak rating of 8.0 amongst individuals at its climax.Ratings for Saturday show the golf achieving an average TVR of around 3 for individuals, rising to around 6 for men. However, on Sunday, the close of the… Continue reading Ryder Cup Beats Premier League Football
Fred Hayden, Chief Executive of Association of Advertisers in Ireland speaking at the ISBA 1995 Conference last week set out the following guidelines:1. Prepare a formal legal contract if the sponsorship is large scale, involves significant sums of money. 2. If a contract is produced through the professional process of drafting, commenting and agreeing between… Continue reading Sponsorship Agreements – Guidelines For Sponsors
BBC News is set to join the digital age and in doing so will allow viewers to access news archives. Tony Hall, managing director of BBC News and Current Affairs has announced that a “nirvana for news junkies” is on the way.The BBC is to introduce a new digital computer system; this will be in… Continue reading BBC Announces Interactive Digital News Future
….. Anne Bicknell has left WCRS as deputy media director and is to join an agency in New Zealand. Mark Palmer is to joins WCRS as the agency’s first communication strategy director, he is currently communications director at Bates Dorland.….. Chiat Day has appointed Andrew Hill as media director. Hill is currently at SP Lintas… Continue reading Appointments
More O’Ferrall has announced pre-tax profits of £4.7 million for the 6-months to June 1995. This is an increase of 66% on last year’s figure of £2.8 million. Turnover increased by 17% to £39.3 million.R W Gore Andrews, chairman, said, during the period under review, fourteen new long term exclusive bus shelter agreements were signed… Continue reading More O’Ferrall Results
Tetley’s is to sponsor the sports programming on the Leeds-based radio stations Aire FM and Magic 828. The deal, involving a 6-figure sum, covers all sports programming on the stations for the next 3 years. This is the largest ever sponsorship deal for West Yorkshire Broadcasting.Aire: 0113 245 2299
Austrian Airlines are to sponsor the Hampstead and Highgate Express’s new look leisure section, which appears on the back page of the newspaper.Lasting for a year the deal involves banner strips at the top and bottom of the back page, which itself has changed to a more chatty format, including a crossword and celebrity interviews.… Continue reading Austria Moves To Hampstead
The Sun newspaper, The Big Breakfast and Thomas Cook have teamed up for a scratchcard promotion. The Sun will be giving away £150,000 worth of breaks as the prizes in the scratchcard game which will begin next week. The promotion will last for a month and participants will need to watch the Big Breakfast every… Continue reading Big Breakfast Sun Promotion
